Be aware that a lot of Traffic Exchanges don`t allow use of popups, rotators or re-directors on whichever site you`re promoting, as they are very hard to keep track of and can include very unsavoury stuff such as a virus or even porn. It`s ALWAYS a good idea to use a popup killer when you`re surfing traffic exchanges. I personally use a program called KillAd, which is brilliant in terminator mode....hehehe. Apart from risk of reaching "nasty" sites, popups can really drain your computers resources, making it sluggish and slow.

Most Traffic Exchanges these days have both free and paid options, where paid option is basically just an enhancement of free, making it easier to gain credits and referrals, although some of them DO allow you to earn a commission on referral upgrades.

In closing: You will most likely come across "cheat programs/software made specifically to cheat traffic exchanges.They work by racking up credits for you, without you having to actually USE exchange. Whatever you do, DON`T use them! Apart from fact that you`ll most likely lose your accounts in traffic exchanges, can you imagine if everybody was using them? Nobody would see any sites, and nobody would get any results.

Above all, keep all your promotional efforts honest.

Anna-Marie Stewart -=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=- How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without all Hype. http://annamarketing.com/pops/splash.html Subscribe to Not Just Another Ezine http://annamarketing.com ============================================= This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to article and RESOURCE BOX MUST be included. (c) 2002-2004 AnnaMarketing.com. All Rights Reserved

Are you overwhelmed now? Let me simplify. There are four key steps in brand management:

1)Positioning - identify your company's unique benefits and image. 2)Planning - develop a road map for your brand identity programs. 3)Protection - guard integrity of your brand. 4)Promotion - build awareness of and preference for your brand.

Brand management is an ongoing process, not a destination. Bad news: work is never done. Good news: if you do positioning and planning up front, protection and promotion programs flow naturally.