3. PROMISE

You've got to promise your prospects something important...like money-back guarantee.

But don't just say "one-year, money-back guarantee"!

Do say..."And if 365 days from now, you decide you want your money back, I'll ask you absolutely no questions. And even if it's just because you're $27 short and can't buy some beers, I still won't ask you why. You'll get your money back as soon as you say so. I can guarantee you that!"

4. PICK OF THE DAY

When you go to a restaurant, first thing you always notice is "Menu of Day"! Even if you don't order it, you're still curious to see what's new for today, right?

The same thing works with your website. Once your prospects leave your site -- without signing up for your free newsletter, your business depends on pure LUCK.

Too bad people don't buy first time they see you. And if you still want to win them back, you might have to spend some more bucks on advertising.

Now, it doesn't have to be this way...The only one reason that'll keep people coming back to your site is something NEW every day!

Showcase "Pick of Day". And they'll come back to your site from time to time to see what's new.

See? You don't even have to pay for traffic. It can be "Tip of Day", "Site of Week", "Star of Month", ....anything you can think of!

5. PIECE OF ADVICE

How many times have you read newsletters chock full of word "buy now"?

This is mistake that can drive your subscribers away faster than jet speed! Your prospects want to read something useful. They simply don't want another junk mail. If you don't stop selling to them --just for a second-- you'll risk losing them forever. They'll disappear "out of your sight".

So, in your newsletter, try to give them little tips that teach them how to make their lives easier.

Suppose you're selling a beauty product, instead of hard selling, try giving them a short makeup tip of how to make their lips look fuller.

If you're an affiliate for a used car website and running your own ezine, instead of selling cars all time, try giving them a reliable tip that teaches them how not to get ripped off buying a used car.

But, you also must develop a series of questions that will usually get "yes" for an answer. For example, "Doesn't that give you peace of mind knowing your family will be safer?" will often bring a "yes" answer. If customer answers no to a question, a safe approach is to ask "Really? Why?" This directs conversation back to them. Listen to what is on their mind and see if you can help revolve issue.

Get customer into a habit of saying yes to your questions. By end of your presentation, it should be easy for you to say "Do you feel this product is what you have been looking for?" When customer answers yes, it's time to write up order!