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We're not perfect. We all make mistakes. But if we frequently had those little red check marks on our composition papers in school, we should probably use spell check and have someone proof-read our copy before sending it into cyberspace.
A prime example is a website I visited a few months ago. As I started reading about product owner was selling I noticed an error with use of word "our." The site said "When you use "are" product....." OK, one little mistake. No big deal.
However, as I continued reading, I discovered webmaster referred to "are" products and "are" website on whole page! Not once was correct word, "our," used.
Frequently I read ads and articles that contain many spelling or punctuation errors. For instance, "Thinking back to when I first started my business. I had no idea how or where to begin."
I'm not a teacher, but I can see that it should be one sentence, not two. The writer cut off first sentence before actually finishing it. It's like train of thought came to a screeching halt. (In this case, I'm writer giving you an example. So if this sentence resembles someone else's work, it was not done intentionally.)
The correct way to write it is "Thinking back to when I first started my business, I had no idea how or where to begin." It's one flowing sentence. Now it tells you what I was thinking.
Another option is to change it just a bit to make it a complete sentence. "I think back to when I first started my business" or "I remember when I first started my business." Then continue to second sentence.
I'm not wanting to demean anyone or be overly picky. Ads, web pages and articles just look much more professional when written with no errors, or at least very minor ones.
Many customers will shy away from a website or ad that seems poorly written or put together. The customer may see business owner as an amateur, therefore their product, company or service may not be worth much.
Do your customers expect perfection? No. But they do expect professionalism. You're running a business, so you're supposed to be a professional. If you give a professional appearance, they'll believe in you and your business.
Denise Hall is the owner of Home Business on a Budget which specializes in tools and resources for your home business needs. Visit http://www.home-business-on-a-budget.com today. Get weekly articles, tips, information and resources here: http://tinyurl.com/4f9k8
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