The "Not-So-Secret" Formula For Good Sales Letters.

Written by Ronald Dunn

Continued from page 1

2. The Body - How is this going to benefit me?

Withrepparttar headline you told them whatrepparttar 108161 core benefit was. Now you need to tell them how this will happen and expand on how that will benefitrepparttar 108162 people visiting your site.

You need to describerepparttar 108163 features and benefits of your product. When they get done reading your letter they will know...

... exactly what they will get if they respond torepparttar 108164 letter

...repparttar 108165 specific features of your product with their benefits

... testimonials of how others have benefited

3. The Call To Action - How to you get them to take action?

You've got their attention.

You've told them aboutrepparttar 108166 benefits ofrepparttar 108167 product.

Now it is time to recap those benefits in such a fashion that you prompt your audience toward a specific action.

What do I mean by "specific action"?

The conclusion of a sales letter should recaprepparttar 108168 benefits and then tell them Exactly what they need to do to get what you are offering. Too many otherwise Great sales letters fail because they leave prospects and customers hanging, trying to figure out how to get whatrepparttar 108169 seller is offering.

If they need to click a certain link and complete an order form, then say: Click Here Now and completerepparttar 108170 order form.

If they need to call a phone number and place an order, give them that number andrepparttar 108171 hours that somebody will be available to takerepparttar 108172 call.

Make it easy for them to acquirerepparttar 108173 benefits that you're offering - or they won't.

Probablyrepparttar 108174 most important part of your sales letter is...


Sign your name. People do not like anonymity. They Want to Know who they are dealing with.

To communicaterepparttar 108175 benefits you want your audience to enjoy...

... Grab their attention with your headline

... Tell them how your product will benefit them

... Be specific onrepparttar 108176 course of action and Sign Your Name

Ronald publishes The Christian Marketer and is the owner of RJDunn Enterprises - Ebooks-4-You. By subscribing to his newsletter, you will receive articles, tips, resources and education that will aid you in both your Christian and Internet Marketing life. To subscribe, go here:

An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2

Written by Karon Thackston

Continued from page 1

The original copy is here: The revised version (not formatted) can be viewed here:

As you’ll see, more emotion, more feeling, more ofrepparttar personal experience of having a home with a fireplace is revealed inrepparttar 108160 new version. It connects better thanrepparttar 108161 simple statement of “Imagine these gas logs in your home.”

Don’t Just Give Features… Give Benefits, Too and Makerepparttar 108162 Sale Before Sending Them torepparttar 108163 Dealer

The next section ofrepparttar 108164 copy has a two-fold purpose. One is to bolsterrepparttar 108165 features of these logs with associated benefits sorepparttar 108166 site visitors better understand what they’re getting. The second is to convince them that – once they visit their local retailers – they need to ask specifically for Eiklor Gas Logs.

The section withrepparttar 108167 bulleted list serves both purposes. By giving quick statements about bothrepparttar 108168 features and benefits of these logs, I’m givingrepparttar 108169 visitorsrepparttar 108170 opportunity to scan for what they need. I’m also quickly making points aboutrepparttar 108171 quality of these gas logs. Lastly, I’m answeringrepparttar 108172 ever-important question “What’s in it for me?”

The closing paragraph reiterates that Eiklor is considered one ofrepparttar 108173 best and thatrepparttar 108174 site visitors should go torepparttar 108175 local dealer and see these logs for themselves.

Overall,repparttar 108176 copy was greatly improved in both respects – search engine optimization and sales orientation. Nowrepparttar 108177 page is fully prepared to bring in new visitors and turn a profit from them.

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at, or learn to write your own copy at Don’t forget to subscribe to Karon’s free ezine at

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