Cell phones. They’re everywhere: on street, in cars, and even hands of thirteen year old girls. No amount of numbers is needed to prove that cell phones have become an everyday accessory as common as a pair of sunglasses. Back in early nineties, Nokia realized that cell phones might one day catch on and become something of an accessory. The idea was brought up that cell phones could be made in a variety of colors and in attractive shapes. Shortly after concept, Nokia’s rounded cell phones with changeable plates were introduced into market. They were an instant success. Since then Nokia has come to be world leader in cell phones, owning nearly 40% of world market. Cell phone design hasn’t been same since.

Taking these ideas to internet

Okay, so it’s understandable how design sells, but web sites aren’t tangible products like iPods or cell phones. Design of web sites goes beyond designing something that “looks cool” or uses fancy fonts. The design of web sites goes into realm of usability, information design and graphical appearance. All three of these aspects must come together to create a great web site design. First off, your web site must be usable. This means that web site visitor must be able to read, navigate and use different elements of your site. A web site is no good if visitors cannot find where your nearest office is located. Secondly, information contained within web site must be arranged in a way that visitors will naturally find information they need in least amount of effort possible. Lastly, your web site has to look great. It has to have a professional look and one that’s both pleasing to visitor and conveys image you need your company to portray. Would you expect a criminal defense attorney’s site to be composed of light blue and pink hues? Strong, vibrant colors project authority and power; qualities you would definitely want in a criminal defense lawyer.

Wrapping it up

Design is a major part of modern day business. Making sure your business has a well designed web site ensures you are giving your business best possible chance. A poorly designed site can be a waste of money and effort. Don’t take chance; hire a professional to do job.

So in designing your project it’s important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course. So you may want to include some research in what colors mean to your target market. Colors that would get attention of a teen would probably annoy an older person and colors that appeal to older person wouldn’t get a second look from a young person. Color may be one of most overlooked aspects of design.