You see a magazine editor probably has a sub-editor, a photographer, a picture editor and a number of reporters or feature writers. They probably still complain that they are badly under-resourced. But they are not compared with you of course.

So you've got to learn a few shortcuts! Here's one to start with:

CONDUCT AN INTERVIEW AND TAPE IT. Get hold of a key member of staff, head of sailing club, whoever is appropriate to your newsletter. Tell them that you know that there's an audience out there who would just love to hear about his/her views and that you're coming down to do an interview (this can be done over phone if need be).

Now set your Voice Recorder, Answering Machine or Dictaphone running and ask key questions you know your readership is waiting to hear answers to.

Remember to ask open ended questions. Those are ones starting with; who, what, why, when, where and how.

Remember you want to keep content as interesting as possible. And there's nothing more interesting to reader than hearing about something that answers a problem that they have. So keep interview rich in problem solving and benefits and you can't go far wrong.

When you've finished interview off you go with say 20-30 minutes of recording and your job is simply to play it back and write it out, editing as you go.

Good luck, Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The author Michael Green has developed a TOOLKIT called "How To Write A Newsletter". It comes complete with hundreds of Copyright Free Articles, DTP Templates a How To Manual and lots more. A must for all Newsletter Editors! Check out ===> http://www.howtowriteanewsletter.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

--Here is An Example or Two--

You might be a photographer and offer on-location wedding photography like many other photographers do. Don't just list "weddings" in your ad. Instead, offer your service by saying "Ask us about our 'Moment of Life' wedding photo package." If you sell walking aid equipment, don't promote your business by advertising, "Try latest walking aid." Say instead, "Try our 'Space Walk' for your next fun excursion."

--More Example--

Now, let's say you own a gas station along a busy highway with competitors on both sides of your store. You and your competitors put up same price. You want more customers, but you don't want to risk your profit by lowering your price any father. Instead, you put up a new sign that says, "We clean your car's windshield so it's clean!" The competitors also clean windshield but they don't SAY so, and customers aren't sure. When you drive into a gas station that offers full service, you "assume" they will clean your windshield, but you are not 100% sure. Putting up sign gives customers "confidence" and makes them think your service (and product) are special. You have just made your service different! But don't stop there. You can add, "We clean your car's headlights." or even "Clean washrooms are available."

Do you see how to make your products or services extraordinary and how easy it is? Do you think it won't work? Remember when you had to go to a washroom while you were on highway. Now, you can see BIG difference, can't you? Make your products or services different. Don't fight "cheapest price" war.