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They want to hear that they will be able to make money easily without shedding blood and tears. They want to hear that they don't need to learn any new skills. They want to hear that product you're promoting is 100% perfect and that people will be lining up and punching each other to buy it. They want to hear that success is looking for them.
And as long as those people exist, there WILL be hype in network marketing. When there is demand, there is supply, as my economics teacher used to say once. There's nothing much you or I can do about it. Hype kills network marketing for all those who choose not to walk that path, but it's something that we have to live with.
I also believe just as there are those who WANT hype, there are also those who want truth. And what's that?
The truth is that network marketing is not perfect. No business model is perfect. There's always a risk that you'll fail. There's always a risk that you'll lose money. There's always a risk that all those things you don't want to happen, will happen.
As long as you're ready to accept that risk, as long as you find someone who is wiling to share truth with you, and willing to share risk with you, won't it be worth it to explore possibility that network marketing promises?
If you fail in network marketing, a business opportunity that has no fixed costs, low investment, and one of best cash flows compare to any other business, will your life really be worse off than it was when you didnít realize YOU had a choice?
Or will you be better off than those who never tried simply because they were too afraid of failure? That's something to think about.
Gobala Krishnan is a freelance writer and home business entrepreneur. Get a free copy of his book, "Creating Wealth on The Internet" at http://www.MyInternetDream.com today and find out how you can retire in 1-3 years by creating enough residual income to last a lifetime.