With WebPosition 3, they've introduced a "Generic Search Engine," which I'm particularly pleased about. Over last few years, many search engine marketers no longer create engine specific pages, so having a generic choice in Page Critic will be extremely helpful.

Tip to make Page Critic easier to use: When you first begin using Page Critic, you may find it easier to focus on Page Averages section only. Click on that tab at top of Page Critic results. Go through each of suggestions.

But, if you can't make change or if it doesn't work for you, move on. Don't spend hours stressing over it. If you want to work with other sections of Page Critic after you get used to program, you can certainly do so. But by cutting down on amount of information you're focusing on in beginning, you may feel it's not as overwhelming.

Mission Manager . . .

I'm very impressed with this new addition to WebPosition! But first, let me explain what "missions" are.

Every time you work on a project in WebPosition, you're creating a "mission." For example, when you run a ranking report on a particular domain, you're running a Reporter "mission" on that domain.

When you run a page through Page Critic, you're running a Page Critic "mission" on that page.

Mission Manager lets you manage those missions from one central location. I can see where this area will be particularly handy for those people who manage several domains. You can see at a glance which missions are scheduled to be run and at what times.

WebTrends Analytics . . .

This one area of WebPosition is a little confusing, mainly because WebTrends has many different software and Web-based solutions.

However, please don't let choices stop you from trying WebTrends. Analyzing traffic to your site is a crucial "next step" to success for your online business, and WebTrends has always been a leader in log analysis solutions.

In beginning, why not try WebTrends On Demand, which is a Web-based service where you're given a small amount of code to cut and paste to bottom of each of your Web pages. When you want to check your log files, you can log into their Web site. It's an easy-to-use, cost effective solution that you'll certainly want to consider. (Trial version: http://www.netiq.com/webtrends/products/webtrends/trial.asp)

Cost Remains Same . . .

One thing that has really impressed me is that WebPosition has kept cost of this new version same, though they certainly could have justified a price increase. Plus, if you have a current version of WebPosition, you can upgrade at a 50% discount. Very fair! (Trial version: http://www.webposition.com/order/trial.asp)

In Conclusion . . .

WebPosition Gold 3 (http://www.webposition.com) has once again proven to be leader in search engine marketing software. This exciting new software program deserves a long look by anyone in SEO industry.

Order Page: Have you included a guarantee that removes risk taken by customer? Have you provided several payment options where applicable? Have you made purchasing process as quick and simple as possible? Have you included your contact details?

Price: If everything else appears to be set correctly but you're still not receiving response you need, consider revising price and T&T. Use a split tester if possible to see which price receives better response (and it's not always cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you're testing two pages, first to receive 100 responses is one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let's concentrate on effective, paid advertising methods. Why? Because paid advertising brings results... Well it should -- but it doesn't always!

It is imperative that you gauge effectiveness of advertising vehicle that you are utilizing through T&T. If you don't, you could be throwing your hard-earned dollars straight down drain.

If you have paid for an advertising campaign through a company and results are less than you hoped for, you need to look into why results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn't even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services.

You really need to know about them now so you don't fall into that trap. Most of us have already and didn't even know it, until now...

Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising".

=>> http://www.add2it.com/services/advertising/

If you utilize 3 steps I've described above, you'll discover that your hard work really does pay off. Increased profits can indeed be yours with right work ethic and right quality advertising vehicle.

--

About Author: Eva Browne-Paterson lives in Australia and has been marketing online for over 12 years. She has been publishing EvieB's New-Z since 2001, is CEO of InstaPay and partner in JVMoneyMakers.com group.

Looking for Quality Advertising? EQQU Ads are a NEW, Highly Targeted & Responsive form of advertising. Hundreds of thousands of members will see your ad beneath their email display and receive $0.01 per click-thru to view your web site for 60 seconds. Full statistics provided. Click here now: http://www.add2it.com/services/advertising.shtml

Resources:

Link statistics, forwarding and split-testing system: Add2it Go-To Pro - http://www.add2it.com/scripts/go-to-pro.shtml