The New Millenium Search Engine StrategyWritten by Marc Goldman
Continued from page 1
many marketers would learn, and stick in a manual which they could then sell to others for between 20-50 dollars). It used to be OPTIONAL. Now, EVERY commercial site has to pay this fee if they wish to be reviewed (again reviewed, not necessarily included). 3. GO.com (the engine formerly known as Infoseek) also has a submission service for $199.00. They also have a free submission service, which to quote their website: 'This option is free of charge, but does not guarantee either inclusion or spidering.' 4. Even little galaxy.com charges $99.00 to be listed in their slightly less important and less widely used search engine. Am I really against these pay to be listed services? No, not necessarily. What I am against is charade that these companies are perpetrating that claims this is done for our greater good. Well, thanks but couldn't we be charging a more reasonable fee then? I am not suggesting ten dollars or even 20 dollars. How about $29.95, $39.95, even $50? Wouldnt this more reasonable price insure a more relevant search engine? The small businessman on a budget will be one to suffer from this change. And ones who benefit will be corporations who consider these costs to be equivalent to buying a bar of soap. Many of other search engines are banding together to receive their results from Yahoo/Go/LookSmart/Google and they will all begin charging a fee (if they do not already). So with 5-10 major search engines charging you $200 you are looking at a total cost of $1,000 - $2,000. This is unfortunate for small businessman trying to keep their costs down. So what do we do as an alternative? 1. Continue to use doorway pages, metatag creation, strategic keyword placement and submission to engines that still use spidering and accept free submissions. 2. Consider paying for one of these services to see if your site gets listed and brings you traffic and sales that justify cost. I recommend Looksmart only because they supply results to so many other engines and directories. 3. Consider a pay per click strategy on engines such as goto.com and searchcactus and several others. This is an intelligent way to spend your money, bidding on search terms and recieving a GUARANTEED placement because you paid for it. As internet evolves and more and more people become a part of it, an up to date search engine strategy that does not break your bank will keep you ahead of game!
Marc Goldman, Goldbar Enterprises Discover the exclusive members only website that will easily explode your traffic and increase your sales by thousands of dollars!! http://www.goldbar.net/yoap/d.cgi?index-27
How To Recognize a Good Automatic Search Engine SubmitterWritten by Ralph Tegtmeier
Continued from page 1
- Implement scheduled submission requiring no human monitoring.
- Support as many bona fide search engines (including their international web properties) as feasible. (Submitting to hundreds if not thousands of purported "search engines", most of which being, in reality, mere FFA link farms, won't do you any good whatsoever - on contrary, it will only serve to provoke a flood of spam mail.)
For a very affordable (registration is only $15) but powerful client based application I would recommend TraficStudio's excellent dumpTruck: < http://www.trafficstudio.com/dumptruck/ >
For a more professional server based solution, check out our own fantomas subFrog PRO(TM) which allows for unlimited URL submissions and cron job scheduling (Unix systems only): < http://fantomaster.com/fasubfrog0.html >
Ralph Tegtmeier is the co-founder and principal of fantomaster.com Ltd. (UK) and fantomaster.com GmbH (Belgium), < http://fantomaster.com/ > a company specializing in webmasters software development, industrial-strength cloaking and search engine positioning services. You can contact him at mailto:email@example.com