This is great theory, but for small business owner, anticipating where customer is going to be is not sufficient. The small entrepreneur has to hit customer exactly on target every time. So small business mantra concerning Internet was, "If you can't connect with a sale immediately, stick to sales you can make."

Now, amid rubble that once was Internet gold rush, small companies are entering and finding some success. Perhaps a portion of company's customer base has made it known they are willing to buy online, or perhaps cost of entry, in both capital and management attention, is now low enough to take risk. Whatever reason, small companies are moving slowly, cautiously and successfully to ecommerce.

The sites I visited for judging defined themselves in ROI. Either they were Web extensions of existing companies or they were Web-only start-ups. For existing companies, site had to deliver new, profitable customers. For Web-only companies, site had to simply show a profit. Some of sites were bare-bones mall shops, while others were fully-integrated arms of a flourishing enterprise.

They all had one thing in common; they were built of tough strands of small business muscle and bone. There is nothing more honest in business than a trend that delivers results for small entrepreneurs. The Inc. contestants may show a new door opens Internet as a legitimate, profitable channel for new markets and, surprise - surprise, additional profits.

Additionally, any article you see published in an ezine has already been reviewed by publisher. Publishers only use articles that they feel will be of value to their subscribers. You don't have to sift through tons of reports and websites to find some useful information, it's delivered right into your inbox for you.

Another great feature of ezine articles is their length. Most are relatively short, somewhere between 500 and 700 words. This allows readers to be able to read them in their entirety in a manner of minutes.

Lastly, each ezine article leaves you with an added extra at end: resource box. Here you will find information about author, as well as links to even more useful information. Some of best programs and reports I've come across, were in resource box at end of an ezine article.

So before you skim over or delete that ezine that just arrived in your inbox, why not take a few moments to look it over and read article(s) in it. You may be surprised at information you find.