Search engine rankings can really be developed significantly through a website with an enticing design. However, trend in website design now is not focused more on its aesthetic appearance but on how intelligent website appears to search engines. Premier online companies utilized this idea to their advantage while they still create websites that is attractive and user-friendly. Take time to do your own research and then take steps to leverage extreme power of Internet for your business marketing strategy.

Indeed, combination of one’s expertise in web design principles and experience in eCommerce techniques is what boosts online businesses’ ranks in search engine results. This will therefore result to higher sales and profits for company. If you are in market for a fresh and more effective web presence, this is certainly right time for you to adapt this scheme. After all, there will only be one major beneficiary of this solution – YOU!

Third, navigation should be as easy as looking at screen. Navigation bars should be clear, in easy to read fonts and usually in alphabetical order, as well as in colors that don’t clash with rest of your page, make your visitor feel like their starring at sun or have to squint to read font colors that blend in too much with background. All contact and information page links should be easy to find as well. The worst thing you can do is make a visitor search for a link by hiding it in a corner somewhere or make them click link after link just to find out how to contact you. Keep you pages clean, clutter free and from appearing as if it is all over screen.

Last, Ad banners and outside links should be kept to a minimum on home page of your site, nobody wants to visit a link farm. If you belong to a link exchange or trade links (which is a good idea for search engines and link popularity), make pages that are just for links or ad banners. One or two banners on your home page is plenty, and are usually placed at bottom or in a skyscraper on right hand side of page. However, if you belong to google adsense, it’s okay, and a good idea, to place those links at top of page just under your header, because they produce revenue.

If your home page and other pages are easy to read, clutter free, easy to navigate and don’t take long to download or make your eyes blur out, then you’re probably doing okay. To get some ideas, surf web and look at other business and product web sites to see what they have done. A good website can eventually produce a very good income. Good Luck!