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Third, navigation should be as easy as looking at screen. Navigation bars should be clear, in easy to read fonts and usually in alphabetical order, as well as in colors that don’t clash with rest of your page, make your visitor feel like their starring at sun or have to squint to read font colors that blend in too much with background. All contact and information page links should be easy to find as well. The worst thing you can do is make a visitor search for a link by hiding it in a corner somewhere or make them click link after link just to find out how to contact you. Keep you pages clean, clutter free and from appearing as if it is all over screen.
Last, Ad banners and outside links should be kept to a minimum on home page of your site, nobody wants to visit a link farm. If you belong to a link exchange or trade links (which is a good idea for search engines and link popularity), make pages that are just for links or ad banners. One or two banners on your home page is plenty, and are usually placed at bottom or in a skyscraper on right hand side of page. However, if you belong to google adsense, it’s okay, and a good idea, to place those links at top of page just under your header, because they produce revenue.
If your home page and other pages are easy to read, clutter free, easy to navigate and don’t take long to download or make your eyes blur out, then you’re probably doing okay. To get some ideas, surf web and look at other business and product web sites to see what they have done. A good website can eventually produce a very good income. Good Luck!
R.L. Young is the owner of National Wholesalers, a wholesale website to businesses and the public and to help those who would like to have their own home business. Mr. Young began web marketing in the fall of 2002 with many experimentations and much research in web marketing, advertising and sales; including studies with affiliate web sites, and always learning more Visit his site at http://www.natlwholesalers.com