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After seeing different articles by you, your audience will take advantage of your benefit-driven signature file, visit your site, subscribe to your ezine, and eventually buy. Each time I submit an article, new sales come in--about $100 a day.
Read articles on "How to Write a Publishable Article," "How to Write an Article Fast," "How to Submit Articles to Ezines and Web sites." Remember, trick to promoting yourself and your products is giving away free information. It's like tasting chocolate cookie samples at Mrs. Fields. Visitors will be more likely to buy after they experience a piece of you.
Keep your articles categorized too. At first, I just submitted random articles. I then realized my 20 years of experience could be put into six categories: 1. Writing/Publishing 2. eBooks 3. Online Promotion 4. Web Marketing/Promotion, 5. Offline/Traditional Marketing 6. Under 500 words
Now, I offer these catgegories by auto responder to specific audiences who want only one or two kinds of articles. They appreciate categories and easy way to receive promotional articles.
3. Send Follow up Messages to your Customers, Subscribers and Customers
Do you keep email lists by category such as subscribers, potential clients, customers, teleclass participants? Talking with many professionals, I discovered many only keep one list, primarily subscribers. While giving my subscribers information once a month, I make it a point to connect with many other groups. Each month or so, I send them some free information with a sales message.
How often do you follow up? The people who hear from you over time develop trust in you. Once They trust you, they are more likely to buy from you than new contacts.
Keep a file of your loyal customers, your potential clients, your subscribers, your teleclass participants, and ePublishers. To each of these, send a different, targeted follow up email. Send a "thank you" message offering a freebie. To my loyal customers I offered a free question answered by email. In same email, I followed with "Ways to Benefit and Succeed from Book Coach." These included a free subscription to my ezine, a free teleclass on book writing and promotion, and an introductory coaching price.
Recycle those articles you post online. Give them away as free reports to your potential clients. No cost to you and they take very little time.
Put your online promotion groups in a buying mode. Make an irrisistible offer that is real. It's a turn off when free bonus reports are worth more than major package being sold. I just noticed one--the book was $39.95--the free bonuses were supposedly worth $500. That certainly doesn't speak truth.
For an eBook of 30-60 pages packed with how-to's and resources, offer two free bonus reports taken from your article files or book excerpts. These can be 3-7 pages.
Display your product or service's benefits clearly. Give your potential buyer a picture of how their life would look after using your expertise. Write ad copy that appeals to their emotions, so they feel they must buy now.
Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook:_Write Your eBook or Other Short Book Fast! www.bookcoaching.com/discounts.shtml Send an email to Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622