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Search engines have detailed formulas for ranking pages, based on your use of keywords on page. They consider things like “keyword weight” (the prominence of keyword, based on total number of words used) and “keywords frequency” (how often a keyword is repeated).
Here are some tips for proper keyword use.
Use your keyword(s) in:
o- URL of page o- beginning and end of your body text o- bold headings (size 14 or 16 font) o- in hyperlinks to other pages o- in alt tags and names of your graphic images
But this checklist gives you fundamentals. You may need to get more heavily involved, if your trying to claim top positioning on most popular keywords.
3) Accurately-Timed Submissions
Again, search engines have different regulations on what you can and cannot do. You don't want to submit too often, but… frequently enough to maximize results. Once or twice a month should be sufficient for most engines.
As long as you strategically deliver valuable content, and promote within acceptable means, doorway pages (or whatever you want to call them) are still leader in helping you achieve top search engine placement.
Of course, knowing how each of major engines operate is an important part of speeding up results. And there are many more advantageous details than I can share in this article. Achieving search engine prominence (and dominance) can be an exhaustive effort. To do it yourself is only recommended for technically-driven people -- or those with some spare time to work process.
So whether you hire a team of professionals or you do it yourself, be sure that your doorway pages are produced according to latest “unwritten” rules of search engine placement.
Michael Buck is Chief Operating Officer of www.GuaranteedTopRankings.com specializing in getting top-20 search engine rankings for your website. Backed by a rock-solid guarantee, you'll get dynamic positioning to propel your traffic to new heights. Visit the site for a fact-filled mission on the latest search engine know-how and a free report: “Ethical Search Engine Secrets.” Or give us a call at (509) 328-5858. Copyright 2001 - reprint permission required.