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Collect flowers as a hobby? How about a book identifying different flowers in different areas of world? Or maybe you can reveal "The Secret Locations Of Rare Wild Flowers!"
What if you sell industrial-sized turbine motors? I bet a good VHS or DVD showing your customers how to use those motors, and how to keep them running maintenance-free, would be a big hit.
Maybe this is way to go with it: "3 Ways To Avoid Costly Repairs To Your Turbine And How To Extend Its Life By As Much As 7 Years!"
You can pretty much come up with a related product for almost any business you have.
What's that you say -- you've got a land-based dry cleaners so you can't use this idea?
How about a book that explains how to remove certain stains from a variety of materials and carpeting, or maybe a video that explains caring and storage of high-end wedding dresses.
Or even better, how about a book along with some software, for dry-cleaning industry about how to increase profits and streamline losses, directed at other people who own dry-cleaning businesses?
You see, possibilities are endless.
And remember, nothing is ever set in stone. Even if you can't sell your products, you can definitely give them away as premiums to your customers, to enhance value of your goods and services.
For example, don't you think if you owned a pet shop, you'd have a better chance of selling your kitty litter if you gave away a FREE report along with every single purchase, called "7 Ways To Eliminate Cat Odor!"
Or, let's say you're an accountant -- wouldn't your clients love to know "How To Beat The IRS At Their Own Game!"
You could even use this technique if you're doing something that really makes everyone's hair stand up on end of their arms: Like... what if you sell cemetery plots?
I bet you're customers would love to know, "Everything You Must Know, About Buying Cemetery Plots"
So before we wrap up, let's recap what you learned today:
First, most profitable product to sell is information.
Second, you can sell information directly or indirectly related to what you do, to your customers and to new prospects.
And lastly, another thing you can do with information products is to start using them as premiums or bonuses to either entice new people into doing business with you, or to bundle along with your "real" products, enhancing their perceived value. This gives you "edge" in selling for higher prices than you are now.
Remember, there's not a product you can sell that's as easy to put your hands on to develop, as information... and there's no product that's worth as much to your customers and clients as information, either.
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com Copyright 2005 www.kingofcopy.com