4.You’ll increase visibility.

You’ll be exposed to new markets that you may not have been able to reach on your own. I strongly believe in dominating a niche market. However, I also believe that you shouldn’t throw business away when it comes from other industries/sectors that can benefit from what you have to offer, even though you may not necessarily target that market. By doing joint ventures you’ll easily get introduced to other potential markets, and this will in turn increase your visibility in market place.

5.You’ll build long lasting business relationships.

Through wise endorsements, you’ll strengthen relationships with your clients and increase your network of business associates. This is great for future joint ventures, getting testimonials and other marketing opportunities.

6.You’ll save time and money.

Joint Venture marketing is a very low-cost and sometimes even no-cost strategy. This enables you to protect your cash flow. You’ll save time on production and save money on operational costs by offering your clients new products and services (from your joint venture partner) that you didn’t need to create yourself. You’ll also slash marketing and advertising costs by sharing these costs with your joint venture partner.

7.You’ll survive any economic climate.

It doesn’t matter if there’s a downturn in economy or whether political climate is unstable. You’ll survive all seasons and a slow economy… and even during wars, joint ventures will have you laughing all way to bank!

Joint ventures can mean difference between mediocrity and millions in a small offline business and any business for that matter. Start today by doing simple, short-term joint ventures and you won’t regret it.

Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as resource box at end is included fully and unaltered.

3.Simply handing over your client list

This can constitute breach of contract with your clients if you have committed to their privacy. You’ve also worked very hard to build your client list, and this forms part of value you have to contribute to joint venture relationship. If you simply hand over your client list, you have no point of leverage.

4.Not devising an exit strategy

Even best of relationships can go sour, or simply not work. Make sure you have an open door to leave joint venture if for any reason it is not working out.

5.Committing to a long term relationship from beginning, without testing your strategy first

Any joint venture should involve a trial period to see if profits will show a real upwards trend, or if idea is a valid one. If you sign a long term contract, you may be stuck in a no-win situation with no way to escape. As with any marketing strategy, test in small numbers first, before rolling out fully.

Joint Venture marketing is very lucrative, and with some forethought and planning, can help springboard your business to new success levels. Just make sure to do your homework right from start, and avoid these pitfalls to ensure high returns on your investment of time, money and effort.

Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as resource box at end is included fully and unaltered.