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WHAT IF IT OBJECTIVE 1 FAILS?
Sometimes, even if you get all of
above correct, it's just not enough. Your visitor may not know you, one visit may not convince them that you are trust worthy. They not be entirely convinced that your software will deliver all promised benefits or that it's worth money. Perhaps they might be thinking that there might be a better, cheaper, better known solution to be had elsewhere.
For any or all of these reasons site owners primary objective may prove to be unrealistic and may not be achieved.
If this is case he needs to rapidly switch purpose of his site to achieving his secondary objective. This can be tricky to do but there is a simple technique that can be employed for purpose.
First, what sort of secondary objective might be achievable by site owner? We'll look at a couple of examples.
NEWSLETTER
He may have a newsletter about subject area that his software covers.
If so, his secondary objective may be to get visitor to sign up for it before leaving.
That way site owner has opportunities to build on pictures painted by site. He can use newsletter to reassure, prove benefits, introduce other benefits. He can show more testimonials and provide a stream of useful, valued information to build a relationship of trust with visitor.
FREE TRIAL
He may have a 'test drive' version of software that will allow visitor to find out first hand what it does and how it will benefit him to own it. If so his secondary objective might be to get visitor to download 'test drive' and then supply him by email with how to's, tutorials and other useful information to get visitor using software and experiencing benefits first hand.
BACK TO OBJECTIVE 1
Either of these secondary objectives provide site owner further opportunities to develop a relationship with visitor until they feel ready to buy software.
HOW TO RE-PURPOSE THE SITE
One of best ways is intelligent use of Popups.
In this case site owner only wants to go for objective 2 if objective 1 is not achieved. He knows it hasn't been achieved if visitor is leaving site without going to order page or does go there but doesn't buy product.
Time for a great Popup triggered by either event.
A good, fast loading Popup inviting visitor to sign up for newsletter or download test drive works wonders. They're about to leave, but now they see something that's so compelling, free, zero risk, high benefit that they'd be crazy not to react to it.
It's a simple technique that has earned a lot of money for a lot of site owners.
Set your objectives carefully and structure your site to give you best chance to achieve at least one of them.
Look out for more in this series from Martin Gateshill http://www.adzinmotion.com
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ABOUT THIS ARTICLE...
This free article has been provided to you courtesy of Martin Gateshill of AdzInMotion http://www.adzinmotion.com.
AdzInMotion produce innovative software that allows Web Site Owners of all levels of ability to produce eye catching on site promotional materials that do one thing very well - Increase Sales, Click thru's and Sign ups. To see AdzInMotion in action go to http://www.adzinmotion.com
CONTACT AND INFO
This article along with may be freely republished provided this panel is included. A courtesy copy is appreciated.
Martin can be contacted at martin@adzinmotion.com ______________________________________________________
AdzInMotion produce innovative software that allows Web Site Owners of all levels of ability to produce eye catching on site promotional materials that do one thing very well - Increase Sales, Click thru's and Sign ups. To see AdzInMotion in action go to http://www.adzinmotion.com
Martin can be contacted at martin@adzinmotion.com
