What do you have to do to get your Press Release published? There are only two rules to successful Press Release distribution and publication. 1. WRITE WELL. And 2. SUBMIT IT WELL. There are no Editors that like poorly written anything. Poorly worded or full of grammatical errors gets one thing, trash. And, regardless of many peoples opinion, News Distribution Service utilized is very important. You can submit a press release about Jimmy Johnson getting caught eating boogers and subsequently getting promoted from Mailroom to Building Maintenance, as long as you follow proceeding rules.

To write a Press Release well, you have to understand use of a Press Release. A press Release is not a Sales Brochure. A Press Release is not for telling stories about your weird Uncle Alfred. A press Release is to tell world some newsworthy event has or will occur. And believe it or not, your web site or business probably has such newsworthy events happening all time. Once you have ascertained that you have such an event to tell world about, you have to write your article properly. Not only do most places you can submit your Press Release to require it be in a certain format, but they also expect it to read a certain way.

A Press Release should start strong with an informative title, followed by an equally strong first paragraph. The first paragraph should contain answers to Who, What, Where, When, and Why. Subsequent paragraphs should be used for interview quotes and or supportive content. Having done that, there is one more important element to a proper Press Release. There is no such thing as an anonymous Press Release. Press Releases contain all specifics relative to person making Press Release. There are some Editors and Journalists that actually want to discuss Press Release content, and your Press Release will not see first glimpse of publication if they are unable to contact you.

This article has not prepared you for writing and distributing your Press Release properly. Doing so is not my intent. The sole intent of this article has been to raise your awareness regarding value of Press Releases. I recommend that you consult a professional, read a book on topic, or find a friend that works in Public Relations to help you for best promotion of your company or web site using Press Releases. But, if you are willing to put forth effort, you will find Press Release one of strongest promotional tools available to you in any media.

However, pay-per-click offers one significant advantage.  It enables you to achieve website visibility with a high ranking instantaneously or overnight.  If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing standard search engine process takes time!    Let’s summarize pros and cons of pay-per-click marketing: 

Pros

* Improves your website’s ranking and traffic quickly. * Tests marketability of your product or service swiftly. * Determines ability of your web site to convert visitors to a call to action or make a purchase promptly. * Identifies which keyword phrases will provide best conversion rate rapidly. * Provides complete control of search engine campaign, both position and cost.

Cons

* Cost

Many individuals criticize pay-per-click because of costs involved. But, have you really thought about cost issue?  Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in standard search engines.  So, my question to you is.  Are standard search engine rankings really free?

At end of standard versus pay-per-click search engine debate, it’s like old saying, “There is no such thing as a free lunch.” Or, it’s like old commercial, “You can pay me now or you can pay me later.” The reality of debate is you must evaluate your specific website situation and utilize search engine approach that maximizes your website promotion goals and investment.