The Moral of the Story is...Use Stories to Sell

Written by Lisa Lake

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2. Generate empathy--You want your reader to feel whatrepparttar protagonist is feeling. The information you convey must touch something inrepparttar 127303 reader, making him/her think, "I know just how that feels."

The more your reader can relate torepparttar 127304 protagonist ofrepparttar 127305 story,repparttar 127306 more they will see their own lives paralleling that person's. For example, say you tell a story aboutrepparttar 127307 trials a woman with weight problems went through, how she felt about being overweight, and then tell how she was able to change her life with your weight loss supplements. Ifrepparttar 127308 story is told in a way that makesrepparttar 127309 reader recognize feelings similar to those ofrepparttar 127310 overweight woman, they will be likely to buyrepparttar 127311 product.

3. Generate sympathy--This is a different task than generating empathy. When you feel things empathetically, you are feeling what someone else is feeling. When you feel sympathy, you feel concern or sorrow for someone else.

The purpose of generating sympathy is to getrepparttar 127312 reader more involved inrepparttar 127313 story. We all love conflict and turmoil, sorepparttar 127314 more there is,repparttar 127315 more interested we are. If you tell a story about a woman whose husband died, leaving her with debt and four kids to take care of, we feel a great deal of sympathy for her. And just as we all rubber-neck atrepparttar 127316 scene of a horrible accident, we can't stop reading about someone one else's problems and trials.

4. Show howrepparttar 127317 protagonist changed--If you read an entire novel in whichrepparttar 127318 main character never learned anything or changed in any way, you would shutrepparttar 127319 book thinking, "What wasrepparttar 127320 point?"

Ifrepparttar 127321 person you tell a story about doesn't change forrepparttar 127322 better,repparttar 127323 story won't do you any good. When you are using a story to sell or build credibility, it must always have a happy ending. And that happy ending must come about because of your product, service, or business opportunity.

Don't be afraid to tell your story every chance you get. If you don't tell your story, other people will. And they often won't getrepparttar 127324 details right.

I remember a woman who owned a big string of electronics stores inrepparttar 127325 Southwest. Everyone in town knewrepparttar 127326 story about her first arriving inrepparttar 127327 area, with only $300 in her pocket to start her first store.

One day I had a chance to askrepparttar 127328 entrepreneur about this story. "Gosh no," she laughed. "I don't know where that story comes from. I started my business with a mountain of market research and plenty of investment money."

The moral of this story is, followrepparttar 127329 character development patterns used by popular novelists. Using these techniques, writers keep people involved in a story for hundreds of pages. You will certainly be able to draw readers in and keep their attention for a few paragraphs.

Lisa Lake has created a list of top promotional methods on her Lisa also writes ad copy that sells for DrNunley's Reach her at or 801-328-9006.

Success Tips for the Sales Professional

Written by Myrtis Smith

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4. Focus on customer service. Be an expert onrepparttar product you sell ANDrepparttar 127302 problems your customers encounter. Position yourself to be able to anticipate your clients needs and respond accordingly.

5. Develop a strong professional network. Networking is about more than just handing out business cards. Develop deeper relationships withrepparttar 127303 people in your network. Find out what you can do to support their business. You’ll soon find them doing things to support your business.

Myrtis Smith is a career coach and the founder of Premeditated Life. At Premeditated Life, we have one focus: Your Career. We offer services to support your career goals, whether you are in transition, need help with your job search or want to improve your professional skills. For a FREE Career Assessment email: .......because life doesn't just happen!

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