But all isn't "peaches and cream." Some marketers can't use Paypal. To handle that contingency I've added a second payment option through Instabill for buyers who can't use Paypal or prefer not to.

We have all bases covered now, right?

Wrong!

Don't forget to add your "snail mail" address. Many buyers for one reason or another are either leery about giving out their credit card information, or feel more comfortable sending a check.

Remember your goal is to make it as easy as possible for visitors to buy. It's their money and there are plenty of places they could spend it. So make it easy, don't make them jump through hoops.

As a final note I would suggest putting your email address on your sales page. I learned that hard way.

Luckily many of my buyers already know me, so when unforeseen occurs and their order isn't processed they contact me and ask why.

I can only guess at how many sales were lost from potential buyers, who didn't know my email address. Rest assured after I received an email about problems ordering, I put my email address on that page.

We've covered a lot of ground in these articles. Apply ideas presented and "Get In The Game."

If I can do it, I know you can.

Wishing You Success

First off, though, you'll need to make decisions about different ways you can promote. Go through list below, and decide which ones you want to work with.

*FFA/Classified Sites *Opt-In Lists *SafeLists *Search Engines *Ezines *E-books *Bulk Mail *Discussion Forums *Lead Generating Programs *Your Own Affiliate Program *Offline Promotion

Keep records and keep track of what works for you and what doesn't. You're not going to be a whiz at everything right off, but you can make progress as you learn. Keep a file of sites or ezines you use to promote. Keep it where you can find it easily without having to search through a bunch of old emails to get URL's again. Even keep track of things that didn't work for you, so you won't forget later and waste time and money on them again.

EDUCATION

You don't know everything. I don't know everything. You absolutely have to keep learning and progressing. Don't let it take time away from your promotional efforts, but schedule time to read up on your market and marketing tactics. Know your product well. Think about where to find others who may be interested in it. Always be looking ahead for better and more efficient ways of promotion. Make a continual effort to 'gather up' information you need.

Look for other sites and programs that have good information gathered up already and take advantage of them. You can often benefit greatly from work of others. Hey, if they are offering it, take them up on it! Anything that will save you time in gathering process can put you further ahead toward your goal of making money that much quicker!

Set up BASICS, continually work on PROMOTION, and further seek to EDUCATE yourself to do it all better.

Gather it all up and organize it to work to your advantage.