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Actually they do, because if you send email using a third party list server, and put your FROM email address in field rather than a FROM address on third party's list server - spam filter will read it as being a "falsified" email address or header. Because REAL spammers do it all of time.
3. Spam Filters do not target HTML ezines because they can't read code properly, is this true?
Yes in fact they do, some more so than text ezines, this is because HTML ezines are considered to be more virus prone. And NOT all list servers and email clients "clean" their email before it is sent. Meaning, even if you do not have a virus on your computer, your ezine can still pick one up during process of sending through your list server. This has been known to happen on "high traffic" list servers as well as FREE list servers, such as Yahoo Groups.
3. Aren't spam filters ONLY used by large ISP's?
Although it is very true that majority of larger ISP's use Spam Filters (such as: AOL, Yahoo, Hotmail, Mindspring, Verizon, Accessus, Sympatico etc.) you will find a lot of smaller ISP's use them as well. For instance, my ISP has only 900 customers and they do use them, although I've made it quite clear they are unacceptable on my account. The most "popular program' that ISP's use is called Spam Assassin.
I hope this article has cleared up any misconceptions that you may have had regarding Spam Filters. You can learn more detailed information about Spam filters by visiting: http://spamassassin.org ests.html
Article by Laurie Rogers Copyright 2002 All Rights Reserved
Laurie Rogers is co-author of the Ezine Resource Guide, you can check it out at: http://www.zineadz.com/erg.html She is the owner of Optin Frenzy a list building program for ezine publishers http://www.optinfrenzy.com You can also obtain Laurie's articles at: mailto:email@example.com