The Medium is No Longer the Message

Written by David Linberg


Continued from page 1

Optimize! - The offline world can't hold a candle torepparttar online world when it comes to tracking results. Focus like a hawk onrepparttar 121902 progress of your campaign, but be patient enough to know that great marketing plans aren't built overnight.

Diversify and multiply - Banners alone can't do allrepparttar 121903 work. What about sponsorships? Opt-in e-mail? Newsletters? Online contests? They all have to work together.

Don't exist in a vacuum - Any decent online marketing strategy should integrate with your clients' entire marketing plan. How does your online strategy work with your print ads, your PR, your collateral material, your tradeshow presence?

The winners inrepparttar 121904 new economy will realize that content is king. And whetherrepparttar 121905 user accesses your content over their PC, WAP phone, PDA, Dick Tracy wristwatch, or Internet enabled boxer shorts, what's going to matter is whether they can findrepparttar 121906 information, not how they get it. With apologies to Marshall MacLuhan,repparttar 121907 medium is no longerrepparttar 121908 message. Provide a truly compelling reason for your market to care about you and they'll do just that. The rules aren't any different. Neither arerepparttar 121909 goals. The ones left standing will berepparttar 121910 ones that combinerepparttar 121911 old withrepparttar 121912 new

David Linberg President Blue Dart Advertising 925.292.1038 - phone 925.292.1039 - fax david@bluedartadvertising.com - email http://www.bluedartadvertising.com


Make Your Customers' Dreams Come True!

Written by Evan Fishe


Continued from page 1

Also, you can helprepparttar customer reach their dreams in stages. For instance, we all know that no business opportunity out there will really make you $1,000,000 inrepparttar 121901 first 15 minutes -- financial success takes some time. However, you can give your customers a "taste" of their dreams to come -- that's why giving away "Free Vacation" Certificates have become such a powerful incentive in business. They give customers a little bit of their dreams (after all,repparttar 121902 desire to travel is a common dream for most of us). The added appeal of an inexpensive incentive like this can go a long way in creating more sales and larger profits for your business.

The important thing to remember here is that we arerepparttar 121903 most successful when we actually help our customers achieve their goals and desires, rather than just cashing in on them. As I said before, we all have dreams, and one that we should all have is to feelrepparttar 121904 satisfaction of helping other people see their dreams come true.

Evan Fisher specializes in helping businesses find the marketing and promotion tools they need to survive. To find out more about some of the special opportunities that he has discovered (and that YOU can profit from!), just visit http://www.marketingpromo.com/cgi-bin/af/b.cgi/1437. Evan can be reached at mailto:sailing57@juno.com.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use