The "Me" Brand

Written by Sandy Pheil


Continued from page 1

Lastly, but very important •Stay visible, but choose your visibility wisely, and never ever over stay your welcome! •Surround yourself with people smarter than you and who represent things you aspire to do/be

Here is a list of a few more people who have done an incredible job at "Me" branding:

Person The Trumpster(Donald Trump)Real Estate tycoon Dr. PhilTell it like it is Therapist MJ (Michael Jordan)Best damn basketball player and Nike Stephen KingFright Richard SimonsExercise guru Susie OrmanFinance consultant for women Anthony RobbinsInspirational Speaker MadonnaPushingrepparttar envelop entertainer Howard SternShock Jock

PS: I would have said Martha Stewart, but we must now list her as "Me" brand working inrepparttar 120546 negative. A huge oopsy on her part.

Now there is a flip side to "Me" branding. That is when your "Me" branding works inrepparttar 120547 negative. Again, positioning is everything, branding is another. Milli Vanili was a very well known brand, but they became more popular inrepparttar 120548 negative. Singer Bobby Brown is another example ofrepparttar 120549 negative. He is now known as a “bad boy” because drugs and alcohol are part of his personality. Do we remember him inrepparttar 120550 "Me" branding positive? Not really. As a Life Coach, I have had to determine what my niche, or area of focus would be. I decided I would figure it out as I move along in my coaching profession. Knowing what I know about branding and positioning yourself, I felt as long as I stayed true to my personality, showed integrity and respected my clients, one day it would just connect - and it did. I learned I was very talented at helping people find their true passion and purpose in life. I help people discover their expertise and identify their talents so their personalities will soar. I help them realize that they can accomplish their goals and make all their dreams come true. The most important thing you need to remember is perception is reality! We don’t create our perception and opinions of you - it’s what you project on us - when, where and how creates it. So as you are out inrepparttar 120551 day to day, allowing life to happen (because it does), pay attention; you might missrepparttar 120552 "Me" branding opportunity.

Exercise: After these two exercises, you should be well on your way to identifying your "Me" brand. 1. Think of one celebrity whom you admire. •Write down allrepparttar 120553 qualities they possess •Now compare your own values and beliefs about yourself •Are there things you’d like to change 2. Write down three of your favorite brands. •List next to each brandrepparttar 120554 reasons why it’s your favorite •Now pretend you are a brand •Which one are you (are you Tide, Crest, Coke, Pringles, a Snickers…) and why?

Author: Sandy Pheil, Professional Life Coach in Transforming Your Ordinary. You can learn more about Sandy and Life Coaching at www.alchemycoach.com or email her at sandy@alchemycoach.com



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Marketing Strategy

Written by Brandon Milford


Continued from page 1

An additional mistake was submitting my site torepparttar search engines before it was fully optimized. It is much easier to achieve a great ranking if you optimize your site first and then submit it rather than submitting your site and then trying to pull it up to a higher ranking. So how can you optimize your website for a better ranking inrepparttar 120545 search engines? This is a topic in and of itself and entire books have been written on this subject. Below are four basic steps to get you onrepparttar 120546 right track. These four steps were taken from Obtaining a #1 Ranking inrepparttar 120547 Search Engines by Ryan Allis. I highly recommend this book and it can be found at: http://www.search-engines-guide.com

Four Basic Steps of Page Optimization 1. Selectrepparttar 120548 keywords you want to focus on. 2. Create an optimized page for each of your targeted keywords by having ample page copy, focusing on keyword prominence, and using related page names, proper meta-tags, proper title tags, proper alt-tags, heading tags, and text links. 3. Avoid dynamic database-driven content, JavaScript, keyword spamming, and multiple use of content. 5. Make sure there are lots of web sites linking to yours.

So before you embark on your e-business journey be sure to develop a marketing plan. This plan must be flexible as it will change as your business grows, but it is critical torepparttar 120549 success of your business to identify how you will position your products/services to your target market; and remember – optimize your website BEFORE submitting it torepparttar 120550 search engines.



Brandon Milford is the Founder/President of Pimil.com. A web solutions firm dedicated to providing professional website templates and additional web based solutions.




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