I.e. for every % increase in effort you get a 1.49 % increase in profit. Observation: By simply increasing number of levers you improve you magnify your leverage. In other words, for same amount of effort, more levers you improve more your profits improve.

In this example we see that by spreading your effort over all five levers you increased your net profits by $29,766. Compared to $20,000 increase gained from improving only one variable we see that your profit growth is almost 50% greater for doing nothing more than spreading your resources over all five levers. Imagine all extra money you could be generating right now without any extra effort. All it takes is a simple change in focus. Conclusion #1: To leverage your efforts for maximum returns you must focus on improving all five levers in your business. Next, let's demonstrate impact of improving all five variables by progressively larger amounts: Case #1: Improve all 5 levers by 10% each. Net profit = $32,210

Increase in Profit(%) = $12,210 (61%)

Effort(%) = 50% Profit to Effort ratio = 1.22:1 Case #2: Improve all 5 levers by 25% each. Net profit = $61,035

Increase in Profit(%) = $41,035 (205%)

Effort(%) = 125% Profit to Effort ratio = 1.64:1 Case #3: Improve all five levers by 50% each. Net profit = $151,875

Increase in Profit(%) = $131,875 (659%)

Effort(%) = 250% Profit to Effort ratio = 2.64:1 Case #4: Improve all 5 levers by 100% each. Net profit = $640,000

Increase in Profit(%) = $620,000 (3100%)

Effort(%) = 500% Profit to Effort ratio = 6.20:1 Observation: As you continue to improve all five levers magnification factor on your net profit increases at an exponential rate. In this example we see that when we doubled our effort from case #2 to case #3 our leverage increased by 61% (i.e. ((2.64 - 1.64) ÷ 1.64) x 100). But when we doubled our efforts once more from Case #3 to case #4 our leverage increased by 135%

This has to be one of most magnificent realisations you could ever make in business. Conclusion: Never stop improving all five levers of your business. Clearly these two examples demonstrate power of leveraging all five variables in your business.

Tragically, most businesses seem to care about only one of these levers - number of leads. To make matters worse, of all levers this one will cost you most to improve! So if you're stuck in 'drive-more-traffic-to-my-business' trap - STOP! Instead, harness multiplying power of all five levers and you'll find that your profit to effort ratio will skyrocket.

Or to put it another way, by applying all five levers to your business (instead of only one) you will make more money with less effort.

Right about now you may be thinking to yourself, "That's all well and good in theory but how could I possibly increase all five levers by such large amounts?"

Although there are over 200 ways to amplify these levers space restrictions preclude me from discussing how-to's here. What's important for now is that you understand of magnifying potential stored within this formula. With this understanding achieving a 100%, a 200% or even a 1000% increase in profit is well within your grasp.

Copyright © 2003 Angelo Ioanides

Did you include a contact source?

In top, right-hand corner of first page, directly beneath your company name, there should be a line that states, "For further information, contact." A name and telephone number should follow. The editor must have somebody in your business to call to answer questions or to be interviewed about your news item. If you can only be reached during certain hours, specify them.

Have you included a dateline?

The best press releases have a dateline with city in which business is based and date release is written. Every press release needs a dateline so that editor can tell when it was mailed. Nobody wants to cover an old story that has lost its timeliness.

The other morning during my favorite radio talk show they mentioned this guy who wrote a book about selling water beds which was coming out next week. How you do think this guy got radio stations to talk about this....you got it - a press release or a publicist who sent a press release.

Copyright DeFiore Enterprises 2002