3. Passion: The master speaker is fully involved, totally present-with audience, topic or issue, circumstances, mood, environment, with everything affecting unforgettable experience shaped and molded for this audience and only this audience.

The master speaker shares far more than words and concepts, ideas and recommendations. The master speaker shares values and principles, standards and personal philosophy, from his core, essence, deepest beliefs and ideals.

The master speaker delivers more, far more, than a program. The master speaker creates an experience, a memory, an indelible impression that audience members cannot possibly forget. Like a virus master speaker invades deepest recesses of consciousness of audience, causes neuron firings, synapses, in brains-and positive changes in minds and hearts of everyone present.

The master speaker, with vast empathy for human condition, intensely aware of effect of her presence and words, speaks from soul level. The audience perceives much of real communication subliminally. The array of impressions released is conveyed by master speaker's stance, movements, by look in his eyes, by pregnant pause at just right times. The master speaker engraves memories that cannot ever be erased.

The outcome, when you make yourself a master speaker: Long after audience members forget every word you uttered, every story you told, every one-liner with which you regaled them, every point you made, they cannot forget you.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at:

© Copyright Burt Dubin

And, need I mention Buddha, Mohammed, Jesus, Moses, and so many others whose spoken words magnetized millions of people to shape their theological beliefs.

Are speakers leaders? Is there any doubt in your mind now?

OK. I know what you're thinking. These people changed world. Who am I? What can I do? You can do a lot. You can do more than you may know. You can do it in here and now of your life. You are a thought and attitude leader now. Maybe not by your words. By your state of being. It's not what you're saying. It's who you're being.

While you may address issues of far less import, you are no less important. You bring your Self to platform. You bring your essence to platform. As a model of possible, you lead and inspire simply by who you are.

When Les Brown spoke at NSA Washington DC Convention in August 2000, it wasn't his words alone that thrilled those present. Reflect on this truth: It was his state of being. It was his soul shining through that led listeners to get that they, too, had a chance to reveal their greatness, to release their magnificence.

This is leadership of human spirit. We who speak own this privilege. We can lead people to a new level of living and of service. All with our state of being.

We can accept mantle of our power. You can accept mantle of your power. You can lead your audiences to more hope and to more wisdom. All by your state of being. If not you, who? If not now, when?

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at:

© Copyright Burt Dubin