This group of people is interested in your service but hasn't made decision to go for it yet. They will be most likely to respond to a special when you offer it to them.

3.The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either.

The likely reason they haven't contacted you is that they don't know that you even exist.

You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services.

If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high. That is whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in type of product or service you offer. AND/OR Get a list of people extremely likely to be interested even if they haven't already proved they are by buying from you or one of your competitors.

Once you have these lists of people contact them with postcards which offer them benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis. If you do what you have just read about you will have more business than you can shake a stick at. You will have a smile on your face just like little kid with a belly full of ice cream he/she convinced mom to buy.

Forté Systems is one of current leading companies in Medical Practice Management and Billing Software. This means that their software that will essentially run an entire medical office. The software can be purchased in any one of four levels, depending on budget and number of doctors working for practice.

Once a medical practice becomes a customer of Forté Systems marketing strategy is changed to reflect rules above. They are no longer trying to convince doctor to become a customer, they are now educating them on how better they can be served by Forté Systems’ products. Now customer receives direct mail pieces concerning:

•Updates on software upgrades (example 1).

•Notices when they are running specials (example 2)and information about Other Forté Systems products such as

•software training tutorials on CD (example 3).

This enables them to continue to service their customers at highest level and also helps to strengthen customers loyalty to Forté Systems. Sometimes you lose customers because they either forgot who they dealt with last time they made a purchase or they received some kind of promo from one of your competitors and decided to check it out.

If customer is constantly updated about what is available from your company they will not have to spend their valuable time doing research and will be less likely to "shop around." This will help to control normal attrition of your database to other companies.

The pieces are all designed with Forté Systems logo prominently displayed on front and back - same general feel and most importantly same color scheme. Picking a company color or group of colors and sticking with it will help to increase recognition and readership of your promo. Simply put, your customers will get to point that they read what you send them. They need to know it is from your company before they read it because if it doesn’t look like what they are used to you sending it may go in trash without a second look.

Being great at what you do is not always enough to keep customers that you have earned. With all of competition out there today you need to be constantly reminding your customers that you are best at what you do. Direct mail postcards are best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and only people that are going to be happy when that happens are your competitors.