How do you identify your niche market?

This is most critical area of niche marketing. You need to research and analyze supply and demand of potential niches before you rush out and build your website. The niche has to have enough potential customers willing and able to spend their hard-earned money on a product or service they want or need.

You need to carefully look at your skills, interests, hobbies and any other factors that could influence your decision in selecting a niche market. Make a list of all possible things you could market to a specific niche market. You need to brainstorm and let your imagination run wild. You will be surprised at number of items you wind up putting on your list.

You can develop your own product or service after you identify a niche but it’s not absolutely necessary. You do not need to be an expert in your selected niche. The ability to research your niche, analyze profit potential and select a product or service are key requirements.

If you are unable to develop your own product, you can always find an expert to provide you with valuable content or someone to develop a product for you at a negotiated price. Look at your likes and dislikes very carefully before deciding on a niche market to service. It will be a tough road to walk down if you hate doing whatever is required to satisfy your niche market.

Summary and Conclusion

First, select a niche based on items previously discussed. Second, determine if a demand exists in your chosen niche by using available research tools like Overture, Wordtracker, etc. Third, perform whatever tests are necessary to determine if there is potential for profit in your selected niche. Fourth, analyze information you acquired and determine whether to proceed in servicing niche. Fifth, develop or acquire a product or service to satisfy wants or needs of your niche.

Unless you already sell a profitable Internet marketing product or service, do not waste your time trying to sell Internet marketing information to all other marketers. It’s a dead-end situation and only a very small number of newcomers or semi-experienced marketers will be successful at breaking through barriers. The odds for success are stacked against you. The established and profitable marketers selling Internet marketing information only want to sell you their products.

Why fight it? Capitalize on “niche factor” and look for a profitable niche market where you can satisfy wants and needs of potential customers in that niche. Do not try to be everything to everybody. Be unique and specialize in your niche or niches.

Sell a product or service tailored to meet requirements of your niche market and you will earn a respectable if not a significant income. If you are really motivated, develop multiple sources of income by catering to multiple profitable niches.

Do yourself a gigantic favor and pursue niche marketing and not marketing of Internet marketing products. Pursue niches where you can make money and not be just another starving and dissatisfied marketer!

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Finally, it may be worthwhile to consider bidding in pay per click programs such as Google Ad Words and Yahoo Search Engine Marketing. The sponsored words you see at top and on right side of search engines come from these programs. You can set maximum bids to stay on budget. This will at least put you on radar while you wait for your site's rank to improve. Yahoo (of course) claims that both being ranked highly and having ad word has a significant impact on campaign's effectiveness.

There are other small items. One example is a new page takes about nine months to be ranked well within Google. Essentially, seniority is a benefit in their algorithm. On whole, aforementioned items are most critical for trying to boost number of hits from search engines. It is a powerful and cost effective technique, one that certainly warrants some effort.

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