The Marketing Niche Factor

Written by F. Terrence Markle

Continued from page 1

How do you identify your niche market?

This isrepparttar most critical area of niche marketing. You need to research and analyzerepparttar 146601 supply and demand of potential niches before you rush out and build your website. The niche has to have enough potential customers willing and able to spend their hard-earned money on a product or service they want or need.

You need to carefully look at your skills, interests, hobbies and any other factors that could influence your decision in selecting a niche market. Make a list of allrepparttar 146602 possible things you could market to a specific niche market. You need to brainstorm and let your imagination run wild. You will be surprised atrepparttar 146603 number of items you wind up putting on your list.

You can develop your own product or service after you identify a niche but it’s not absolutely necessary. You do not need to be an expert in your selected niche. The ability to research your niche, analyzerepparttar 146604 profit potential and select a product or service arerepparttar 146605 key requirements.

If you are unable to develop your own product, you can always find an expert to provide you with valuable content or someone to develop a product for you at a negotiated price. Look at your likes and dislikes very carefully before deciding on a niche market to service. It will be a tough road to walk down if you hate doing whatever is required to satisfy your niche market.

Summary and Conclusion

First, select a niche based onrepparttar 146606 items previously discussed. Second, determine if a demand exists in your chosen niche by usingrepparttar 146607 available research tools like Overture, Wordtracker, etc. Third, perform whatever tests are necessary to determine if there is potential for profit in your selected niche. Fourth, analyzerepparttar 146608 information you acquired and determine whether to proceed in servicingrepparttar 146609 niche. Fifth, develop or acquire a product or service to satisfyrepparttar 146610 wants or needs of your niche.

Unless you already sell a profitable Internet marketing product or service, do not waste your time trying to sell Internet marketing information to allrepparttar 146611 other marketers. It’s a dead-end situation and only a very small number of newcomers or semi-experienced marketers will be successful at breaking throughrepparttar 146612 barriers. The odds for success are stacked against you. The established and profitable marketers selling Internet marketing information only want to sell you their products.

Why fight it? Capitalize onrepparttar 146613 “niche factor” and look for a profitable niche market where you can satisfyrepparttar 146614 wants and needs ofrepparttar 146615 potential customers in that niche. Do not try to be everything to everybody. Be unique and specialize in your niche or niches.

Sell a product or service tailored to meetrepparttar 146616 requirements of your niche market and you will earn a respectable if not a significant income. If you are really motivated, develop multiple sources of income by catering to multiple profitable niches.

Do yourself a gigantic favor and pursue niche marketing and notrepparttar 146617 marketing of Internet marketing products. Pursue niches where you can make money and not be just another starving and dissatisfied marketer!

============== Resource Box ================ Copyright © 2005 – F. Terrence Markle – All Rights Reserved

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Copyright (C) 2005 – F. Terrence Markle has worked with public and private companies. He has an MBA in marketing and finance. Terry has been involved with Internet-related businesses for over 4 years.

Improving Search Engine Rankings

Written by Brett J. Daly

Continued from page 1

Finally, it may be worthwhile to consider bidding in pay per click programs such as Google Ad Words and Yahoo Search Engine Marketing. The sponsored words you see atrepparttar top and onrepparttar 146499 right side of search engines come from these programs. You can set maximum bids to stay on budget. This will at least put you onrepparttar 146500 radar while you wait for your site's rank to improve. Yahoo (of course) claims that both being ranked highly and havingrepparttar 146501 ad word has a significant impact onrepparttar 146502 campaign's effectiveness.

There are other small items. One example is a new page takes about nine months to be ranked well within Google. Essentially, seniority is a benefit in their algorithm. Onrepparttar 146503 whole,repparttar 146504 aforementioned items are most critical for trying to boostrepparttar 146505 number of hits from search engines. It is a powerful and cost effective technique, one that certainly warrants some effort.

Brett Daly is a Marketing Specialist for a software firm in the mailing and printing industries. He has a MBA and a B.S. in marketing with a minor in political science from the Rochester Institute of Technology.

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