Continued from page 1
Once you have a firm grasp of
aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.
Write variations of same headline until you have exhausted all ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.
After you have your list of headlines, make sure each one passes test for following criteria for a good headline. 1. Does it grab readers attention? 2. Does it answer question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.
Continue using process of elimination, one headline at a time, until you're left with what you feel are three best and strongest headlines, based on criteria presented in this article.
How will you know which headline is best one overall?
Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls most sales or responses is your winner!
To help you get creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!
"The 20 Greatest Headlines Ever Written"
1. The Man With The "Grasshopper Mind"
2. They Laughed When I Sat Down At The Piano--But When I Started To Play!
3. To People Who Want To Write--But Can't Get Started
4. Does Your Child Ever Embarrass You?
5. The Secret Of Making People Like You
6. Advice To Wives Whose Husbands Don't Save Money
7. The Child Who Won The Hearts Of All
8. How To Win Friends And Influence People
9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save
10. Do You Make These Mistakes In English?
11. Why Some Foods "Explode" In Your Stomach
12. You Can Laugh At Money Worries--If You Follow This Simple Plan
13. When Doctors "Feel Rotten," This Is What They Do
14. How I Improved My Memory In One Evening
15. Discover The Fortune That Lies Hidden In Your Salary
16. How I Made A Fortune With A Fool Idea
17. Do You Do Any Of These Ten Embarrassing Things?
18. The Crimes We Commit Against Our Stomachs
19. How To Do Wonders With A little Land
20. Who Else Wants Lighter Cake--In Half The Mixing Time?
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net
