Marketing: The Making of an RSS Feed

The Making of an RSS Feed

Written by S. Housley from NotePage, Inc.

Continued from page 1

The Channel Title Goes Here< itle> <description>The explanation of how<IMG height=12 src="/the2.jpg" alt="repparttar "> items are related goes here</description> <link>http://www.directoryoflinksgohere</link><p><item> <title>The Title Goes Here< itle> <descritpion>The description goes here</description> <link>http://www.linkgoeshere.com</link> </item><p><item> <title>Another Title Goes Here< itle> <descritpion>Another description goes here</description> <link>http://www.anotherlinkgoeshere.com</link> </item><p></channel><p>Finally you will need to designate<IMG height=12 src="/the2.jpg" alt="repparttar 120759"> file by indicating it is an XML file by inserting xml and rss defining tags at<IMG height=12 src="/the2.jpg" alt="repparttar 120760"> beginning and </rss> at<IMG height=12 src="/the2.jpg" alt="repparttar 120761"> very end. <p><?xml version="1.0"?> <rss version="2.0"> <channel><p><title>The Channel Title Goes Here< itle> <description>The explanation of how<IMG height=12 src="/the2.jpg" alt="repparttar 120762"> items are related goes here</description> <link>http://www.directoryoflinksgohere</link><p><item> <title>The Title Goes Here< itle> <descritpion>The description goes here</description> <link>http://www.linkgoeshere.com</link> </item><p><item> <title>Another Title Goes Here< itle> <descritpion>Another description goes here</description> <link>http://www.anotherlinkgoeshere.com</link> </item><p></channel> </rss><p>When you save<IMG height=12 src="/the2.jpg" alt="repparttar 120763"> file be sure to save it as an xml file. <p>Warning If you create<IMG height=12 src="/the2.jpg" alt="repparttar 120764"> file using Dreamweaver or a similar tool becareful that it does not strip out tags it feels are redundant. In order to be be an RSS feed your file needs at bare minimum that tags that were discussed above, and<IMG height=12 src="/the2.jpg" alt="repparttar 120765"> file will not be valid if tags are stripped out. <p>I found a cool little free program that helped in xml file creation called First Object Editor http://www.firstobject.com/ <p>Validation As my math teacher use to say, check your work! Once your file is complete and uploaded einter it into<IMG height=12 src="/the2.jpg" alt="repparttar 120766"> feed validator at http://feedvalidator.org <p>Syndication / Submission If you've made it this far you are in good shape it is time to "syndicate" your content! Submit your RSS feed (the xml file you created) to sites just like you would submit a web page. Some of<IMG height=12 src="/the2.jpg" alt="repparttar 120767"> more popular sites that accept RSS files can be found under "Post RSS Feed" http://www.softwaremarketingresource.com/rss-feeds.html <br><img src="images/ata.gif"><br> <p>About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , http://www.messaging-software.net and http://www.monitoring-software.net <br><br><br></font></td><td align="top" width="10%"></td><td align="top" width="45%"><h2>How To Integrate Keywords Into Your Web Site Copy</h2><font size="2">Written by Kalena Jordan</font><br><br><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <font size="2"><br>Continued from page 1<br><p>At this point, you could say that<IMG height=12 src="/the2.jpg" alt="repparttar "> search industry was almost exclusively driven by profit and share price. At many of<IMG height=12 src="/the2.jpg" alt="repparttar 120758"> majors,<IMG height=12 src="/the2.jpg" alt="repparttar 120759"> needs of<IMG height=12 src="/the2.jpg" alt="repparttar 120760"> searcher were temporarily replaced by (or mistaken for)<IMG height=12 src="/the2.jpg" alt="repparttar 120761"> needs of<IMG height=12 src="/the2.jpg" alt="repparttar 120762"> shareholders. <p>>> But in<IMG height=12 src="/the2.jpg" alt="repparttar 120763"> background a relatively small search engine had been slowly building their database and gaining market share since 1998. Increasing numbers of searchers, disappointed with<IMG height=12 src="/the2.jpg" alt="repparttar 120764"> irrelevant or outdated results they were receiving at other sites, began to flock to this newcomer with<IMG height=12 src="/the2.jpg" alt="repparttar 120765"> curious name: Google. Despite still being in BETA mode,<IMG height=12 src="/the2.jpg" alt="repparttar 120766"> search engine began to get a reputation for<IMG height=12 src="/the2.jpg" alt="repparttar 120767"> quality of sites in its database,<IMG height=12 src="/the2.jpg" alt="repparttar 120768"> lightening fast results it produced and<IMG height=12 src="/the2.jpg" alt="repparttar 120769"> simple, no-nonsense site design. Media attention arrived, as did more market share.<p>The major search engines and directories now had no choice but to sit up and take notice. Almost too late, they realized what they had been doing wrong for<IMG height=12 src="/the2.jpg" alt="repparttar 120770"> past few years and why they were losing market share so easily to this young upstart firm. Searchers have always wanted fast, relevant, up to date results from their chosen search engine. The fact was that very few directories and engines were offering this any longer. Their sites had become portals packed with advertising and third party information sources;<IMG height=12 src="/the2.jpg" alt="repparttar 120771"> original search function seemingly lost in<IMG height=12 src="/the2.jpg" alt="repparttar 120772"> forest of information. But Google had made a point of ALWAYS offering searchers what they wanted, hence their success. The penny dropped and<IMG height=12 src="/the2.jpg" alt="repparttar 120773"> majors scrambled to get back to basics. Yahoo! took things one step further and embraced Google as their new third party results provider, taking a small investment stake in<IMG height=12 src="/the2.jpg" alt="repparttar 120774"> company and dumping industry veteran Inktomi in<IMG height=12 src="/the2.jpg" alt="repparttar 120775"> process. <p>So where are we now in<IMG height=12 src="/the2.jpg" alt="repparttar 120776"> plot of "Days of our Search Engines"? Over<IMG height=12 src="/the2.jpg" alt="repparttar 120777"> past 12 months, some search engines and directories lost their way completely, yielding to<IMG height=12 src="/the2.jpg" alt="repparttar 120778"> pressure in<IMG height=12 src="/the2.jpg" alt="repparttar 120779"> boardroom to become more profitable and in so doing, losing forever<IMG height=12 src="/the2.jpg" alt="repparttar 120780"> trust of their market. Others simply slipped a long way off<IMG height=12 src="/the2.jpg" alt="repparttar 120781"> radar and are desperately trying to claw their way back up<IMG height=12 src="/the2.jpg" alt="repparttar 120782"> mountain. But with<IMG height=12 src="/the2.jpg" alt="repparttar 120783"> KISS example set by Google and<IMG height=12 src="/the2.jpg" alt="repparttar 120784"> glaring evidence that you CAN be profitable by listening to users rather than cash registers,<IMG height=12 src="/the2.jpg" alt="repparttar 120785"> search industry storyline is finally getting back on track. <p>Yahoo! has recently combined Google results with their main search listings, new technically advanced engines such as FAST and Teoma are making an impact on<IMG height=12 src="/the2.jpg" alt="repparttar 120786"> market and AltaVista appears to be making solid efforts to improve their index refresh rate and quality of results. The end result is a richer user experience for searchers and a more promising future for<IMG height=12 src="/the2.jpg" alt="repparttar 120787"> search industry where content is, once again, king. <p> <br><img src="images/ata.gif"><br> <p>Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australasia and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit High Search Engine Ranking.<p>-------------------------------------------------------------------------------- <br><br><br></font></td></tr><tr><td> <a class="mlink" href="The_Making_of_an_RSS_Feed-20759.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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