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2. Celebrate Your Uniqueness
Your personality is a combination of your own life experiences, education and outlook on life. These are things that can never be duplicated from person to person.
Instead of being ashamed of your past lifestyle or failures, share them with your prospects and customers. Get personal and let them know where you're coming from.
Frank Garon, who makes over $130,000 a year, revels in being known as a 'former New Jersey truck driver.' Tom 'Big Al' Schreiter's revelations on his attempts to lose weight get more reader responses than any other section of his newsletter.
Sharing that bit of their personality helped them create empathy, an image of them in minds of others, and made thousands of people trust them enough to join their business.
3. Be Yourself
Because marketing is all about building relationships, you should let your personality come through in your communications, so you can build trust and network with like-minded people.
If you force yourself to become a clone of someone else, no matter how successful they are, you will always sound insincere and that will put people off.
People are more likely to do business with someone they know and trust. Or with someone who forges an emotional bond with them.
Be sincere, let them know something about you that they can empathize with and you're on your way to building a relationship.
So throw away those scripts. Or read best ones and make them your own. Rewrite them to complement way you would normally speak or interact with people.
You can always try to duplicate a system, a script, or even success. But only thing that can ever really be duplicated is "Uniqueness."
Priya Shah is the Editor of "Be a Whiz at eBiz!" a free-wheeling newsletter on internet marketing and home business http://ebizwhiz-publishing.com She also publishes "The Glutathione Report," a newsletter featuring regular updates on the health benefits of glutathione. http://www.glutathione-report.com