The Magic Number

Written by Bob Osgoodby

Continued from page 1

If they receive an email that is wrapped at 80 characters, and they are set for 65, they will get 65 characters onrepparttar first line and 15 onrepparttar 124420 next. The entire article will be presented like this - very distracting.

Almost all mail clients (readers) will display 65 characters per line correctly. There is also less eye movement required usingrepparttar 124421 shorter line, making it easier to read. If this isrepparttar 124422 case, why would anyone consider using a longer line.

If you do not have a sophisticated word processor, "Word Pad" will serverepparttar 124423 purpose. First - set your margins using "Page Setup" underrepparttar 124424 "Files" Tab to .25 inches onrepparttar 124425 left and 1.5 inches onrepparttar 124426 right. Selectrepparttar 124427 "Courier New (Western)" font with a font size of 12. This will give you exactly 65 characters per line. Other margins and font sizes will work, but be sure you are gettingrepparttar 124428 correct number of characters per line.

Now, you can estimate your word count. Figure an average of 9 words per line. There will be short lines and blank lines between paragraphs. If your article is around 80 lines long or less, you should be inrepparttar 124429 ballpark. This article, for example is 56 lines. The actual word count is 506 - close enough? You may vary a bit onrepparttar 124430 actual count, but at least you'll have an idea ofrepparttar 124431 length ofrepparttar 124432 article and be close to that "magic number".

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe.

The Poop Patrol

Written by Bob Osgoodby

Continued from page 1

My adds and drops go to a specific return address. If someone doesn't readrepparttar instructions to find out how to be removed fromrepparttar 124419 list, and sends me a note, I will try to manually remove them. But, ifrepparttar 124420 address they are writing from, is notrepparttar 124421 one they are subscribed with, and they don't tell you whatrepparttar 124422 address is, it is impossible to remove them.

Don't figure that if they were smart enough to subscribe to your list, they are smart enough to remove themselves from it. You must understand that there are people who won't readrepparttar 124423 instructions, and will simply fire off a nasty note. If they are not immediately removed, they may also fire off complaints to your ISP. If there are remove instructions given, you will most likely be on safe ground if they didn't follow them.

I use several ISP's when sending out my Newsletters. I use one address to handle "bounces" (email addresses which are not valid) and remove requests, and a different one for email to me. This allows for an automatic processing ofrepparttar 124424 "bounces" and remove requests, and if a person wishes to write me, they can. If someone writes me and asks to be removed, I will takerepparttar 124425 necessary steps to try to accommodate them, but it may not always be possible if they don't providerepparttar 124426 proper address.

If you do get a notification from your ISP that a complaint was made, do not ignore it. Tell them how people can subscribe and unsubscribe from your list. Keep records of unsubscribe requests that were made that you could not remove. If it was someone that did ask to be removed with an address that was not subscribed, send your ISP a copy ofrepparttar 124427 note you sent them. It is also a good idea to send your ISP a copy ofrepparttar 124428 mailing they complained about.

As I said atrepparttar 124429 beginning of this article, "there is no magic formula", but if you exercise reasonable procedures, you should not run into too many problems fromrepparttar 124430 "Poop Patrol".

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe and place a Free Ad for your business.

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