- Write to Media. Remember your press release is being read by a journalist, editor or reporter, not necessarily a client. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.

Keep your release short and to point. It should contain no more than about 500 words and no more than two pages. Be sure to include your contact information with full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.

Targeted press releases to media have helped thousands of companies succeed. They are most powerful form of marketing and advertising on planet! Remember: One article is all it takes!

For more information on how you can get a quality targeted press release written or have your press release distributed to targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.

About the Author

Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com

To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com

Step 6) Track your results Continually track your campaigns and where each prospect hears and acts on your message. With this information, you can know which portions of your campaign are effective and which parts need to be modified.

When developing your marketing plan, some general rules of thumb are useful to help manage your expectations. As you develop your budget, mediums and plan, keep in mind following widely accepted marketing statistics: * Typical response rates from print advertising and direct mail are between 0.5% and 1.5% * Generally, you will need to touch a prospect six times before they recognize your brand and eight times before they take action * Always include a call to action in all of your pieces and a way to track response from each piece. * In every piece, always include multiple methods of contact, i.e. internet, telephone, fax, mail, etc. * A prospect will typically spend three seconds on your piece before moving to something else. Make your communication simple and attention grabbing. * Be consistent in your message across all marketing pieces to create awareness of your brand and services.

--------------------- Barrett Niehus is a senior marketing manager for 4MySales.com REALTOR Marketing tools (http://www.4mysales.com) an organization designed to help real estate agents and brokers increase their presence in their market. Barrett has been active in field of small business marketing throughout his career and continually participates in development of tools to enhance personal growth and reach of real estate professionals.

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