The MLM Dilemma

Written by Steve Lowell

Continued from page 1

A good automated system will walkrepparttar prospect throughrepparttar 138809 following steps:

1. Attention: I have found thatrepparttar 138810 best way to catch attention is to reducerepparttar 138811 flashiness ofrepparttar 138812 presentation. The best attention grabbing tool is a very well written introduction abut YOU,repparttar 138813 marketer.

2. Interest: Maintainrepparttar 138814 prospects interest by providing something with which they can relate. Claims of riches tend to alienate most qualified prospects who are not interested inrepparttar 138815 hype…they are interested in content. Your system needs to provide strong content which allowsrepparttar 138816 prospect feel that they know you a little.

3. Education: The prospect should learned something new. Some actual valuable information that makes them understand that you have a legitimate business opportunity. Education regarding Network Marketing would be best because it can help you pre-qualify your prospect and eliminate that “pyramid” objection.

4. Desire: Byrepparttar 138817 end ofrepparttar 138818 presentation, your prospect should want more information from you. If your system gives away to much information,repparttar 138819 prospect will have no reason to speak with you again.

This is where most people droprepparttar 138820 ball, especially when using automated systems. Most people think that their on-line system is going to dorepparttar 138821 recruiting for them.

I have seen many times when a marketer considersrepparttar 138822 flash presentation on their company website to be their entire automated prospecting system. The problem with this is thatrepparttar 138823 company website gives awayrepparttar 138824 entire story and rarely leavesrepparttar 138825 prospect in a state of desire. The prospect can make a final decision without ever having to get to knowrepparttar 138826 marketer. This putsrepparttar 138827 company, product, or compensation plan inrepparttar 138828 forefront ofrepparttar 138829 prospect’s mind, instead ofrepparttar 138830 exciting potential ofrepparttar 138831 Network Marketing business itself.

A strong automated prospecting system is just that…a prospecting system, not a recruiting system. We can not exclude personal relationship building fromrepparttar 138832 Network Marketing equation. Which brings us torepparttar 138833 second requirement for success in Network Marketing…training.

Training is perhapsrepparttar 138834 most neglected part of our business. Rule number one is that you should never ever lead with your company, your product or your compensation plan...the reason is very simple...NO ONE CARES!!! Here's why...

When you lead with your business, your products, your opportunity or your comp plan, you are talking about what is important to YOU, not torepparttar 138835 prospect. They might listen to you out of courtesy or respect for you, and you might sign up a few people alongrepparttar 138836 way, but your chances of building a solid business inrepparttar 138837 manner are slim because this approach is not “duplicateable” by most people.

In order forrepparttar 138838 prospecting process to be effective, you really must build a relationship with your prospect before you introduce your company. This can be done using a combination of your automated system and personal follow-up.

Network Marketing success requires that you deploy a balance of properly designed automation, and training on how to develop a personal relationship withrepparttar 138839 prospect.

Ifrepparttar 138840 automated system is properly designed, andrepparttar 138841 training is effective in teachingrepparttar 138842 basics, thenrepparttar 138843 average person can do exceptionally well in Network Marketing.

Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Round Table at Contact by email at or go to

TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 1 of 3)

Written by Ron Hutton

Continued from page 1

Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket inrepparttar short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.

Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give yourepparttar 138808 best opportunity to findrepparttar 138809 most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 onrepparttar 138810 PPC search engines if we takerepparttar 138811 right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

Here'srepparttar 138812 basics of PPC advertising:

1) We have a product to sell.

2) We determine whatrepparttar 138813 product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking forrepparttar 138814 solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list ofrepparttar 138815 keywords and keyword phrases that people are actually using to conduct their searches.

5) We write an ad for our product in such a way that it getsrepparttar 138816 attention ofrepparttar 138817 searcher. This may mean changing ad copy slightly from one keyword phrase torepparttar 138818 next. Try to put yourself inrepparttar 138819 position ofrepparttar 138820 person doingrepparttar 138821 search.

6) We bid onrepparttar 138822 keywords that we're targeting withrepparttar 138823 ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you're selling a product for $19.95, how many clicks can you buy and still be profitable? One sale out of 199 clicks and you're profitable. At this rate you only made a nickel, but that was at a conversion rate of only 0.5%! What if you had a conversion rate of 3%? 3% (3 visitors out of 100 become customers) doesn't sound like too much does it?

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's howrepparttar 138824 math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been runningrepparttar 138825 above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then dorepparttar 138826 math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very slightly). Knowing this is a huge advantage.

Can you find more visitors to your site for $0.20, $0.30 or even $0.40? Of course you can, and it will still be profitable! Obviously,repparttar 138827 less you spend on advertising,repparttar 138828 more you keep. But if you could find a source of automatic traffic that you knew was profitable, wouldn't you buy as much as you could find?

This is exciting stuff! PPC traffic can work for you. Yes, there's a little bit of a learning curve, but that's true with anything new that you do.

Here's a list of PPC Search Engines that you should consider starting with:

Google AdWords ( Overture ( FindWhat ( Enhance Interactive ( GoClick ( 7Search ( Kanoodle ( ePilot ( Search123 ( SearchFeed Interactive ( eSpotting ( Xuppa (

There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.

In part 2 of this series, we'll continue our thoughts on "(1) Buy it" - traffic that is.

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools...

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