A good automated system will walk prospect through following steps:

1. Attention: I have found that best way to catch attention is to reduce flashiness of presentation. The best attention grabbing tool is a very well written introduction abut YOU, marketer.

2. Interest: Maintain prospects interest by providing something with which they can relate. Claims of riches tend to alienate most qualified prospects who are not interested in hype…they are interested in content. Your system needs to provide strong content which allows prospect feel that they know you a little.

3. Education: The prospect should learned something new. Some actual valuable information that makes them understand that you have a legitimate business opportunity. Education regarding Network Marketing would be best because it can help you pre-qualify your prospect and eliminate that “pyramid” objection.

4. Desire: By end of presentation, your prospect should want more information from you. If your system gives away to much information, prospect will have no reason to speak with you again.

This is where most people drop ball, especially when using automated systems. Most people think that their on-line system is going to do recruiting for them.

I have seen many times when a marketer considers flash presentation on their company website to be their entire automated prospecting system. The problem with this is that company website gives away entire story and rarely leaves prospect in a state of desire. The prospect can make a final decision without ever having to get to know marketer. This puts company, product, or compensation plan in forefront of prospect’s mind, instead of exciting potential of Network Marketing business itself.

A strong automated prospecting system is just that…a prospecting system, not a recruiting system. We can not exclude personal relationship building from Network Marketing equation. Which brings us to second requirement for success in Network Marketing…training.

Training is perhaps most neglected part of our business. Rule number one is that you should never ever lead with your company, your product or your compensation plan...the reason is very simple...NO ONE CARES!!! Here's why...

When you lead with your business, your products, your opportunity or your comp plan, you are talking about what is important to YOU, not to prospect. They might listen to you out of courtesy or respect for you, and you might sign up a few people along way, but your chances of building a solid business in manner are slim because this approach is not “duplicateable” by most people.

In order for prospecting process to be effective, you really must build a relationship with your prospect before you introduce your company. This can be done using a combination of your automated system and personal follow-up.

Network Marketing success requires that you deploy a balance of properly designed automation, and training on how to develop a personal relationship with prospect.

If automated system is properly designed, and training is effective in teaching basics, then average person can do exceptionally well in Network Marketing.

Is search engine positioning something to aspire to? Perhaps. Given time. But it will not put any money in your pocket in short term. That's pretty well guaranteed.

There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.

Buy it? Yes, buy it. We're not talking about fortunes changing hands. There's no need to take out a second or third mortgage on you home to use this strategy. Traffic can be generated to your site for literally pennies per visitor.

Where will you buy traffic to your website? PPC Search Engines. PPC ("Pay Per Click") search engines give you best opportunity to find most motivated buyers and get them to visit your website. This is what you should be considering for your primary method of generating traffic to your website.

Remember above where we considered searcher #1 - searcher #5? We want searcher number five on our website, right? Right. We can and will find searcher #5 on PPC search engines if we take right approach. In a little bit I'll give you a list of PPC search engines to consider using, but first let's formulate a game plan.

Here's basics of PPC advertising:

1) We have a product to sell.

2) We determine what product has to offer and why someone might want to buy our product. (hint: focus on benefits, not features)

3) We do some keyword research to see if people are out there actually looking for solution that our product offers.

4) Assuming that there's sufficient demand for our product /solution, we make a list of keywords and keyword phrases that people are actually using to conduct their searches.

5) We write an ad for our product in such a way that it gets attention of searcher. This may mean changing ad copy slightly from one keyword phrase to next. Try to put yourself in position of person doing search.

6) We bid on keywords that we're targeting with ad that we've written and...

Wa-la! Traffic.

Is this a viable option? Absolutely. Google Adwords ads can be had for as little as $0.05 per click. Overture traffic can be had for as little as $0.10 per click.

If you're selling a product for $19.95, how many clicks can you buy and still be profitable? One sale out of 199 clicks and you're profitable. At this rate you only made a nickel, but that was at a conversion rate of only 0.5%! What if you had a conversion rate of 3%? 3% (3 visitors out of 100 become customers) doesn't sound like too much does it?

If you did indeed have a 3% conversion rate on a $19.95 product and were able to buy traffic for $0.10 per visitor, here's how math works:

100 visitors cost you $10.00

3 visitors became customers and spent a total of $59.85.

Subtract your $10.00 advertising cost from your $59.85 revenue, and you have profited $49.85 (or somewhere close after PayPal or other selling fees).

So now, how much can you afford to spend on traffic?

If you've been running above advertising campaign long enough to feel confident that a 3% conversion ratio is something that you can count on, then do math backwards.

Your net profit is $49.85 for 100 visitors. Therefore, your "per visitor" value is $0.50 (I'm rounding up very slightly). Knowing this is a huge advantage.

Can you find more visitors to your site for $0.20, $0.30 or even $0.40? Of course you can, and it will still be profitable! Obviously, less you spend on advertising, more you keep. But if you could find a source of automatic traffic that you knew was profitable, wouldn't you buy as much as you could find?

This is exciting stuff! PPC traffic can work for you. Yes, there's a little bit of a learning curve, but that's true with anything new that you do.

Here's a list of PPC Search Engines that you should consider starting with:

Google AdWords (http://www.adwords.google.com) Overture (http://www.overture.com) FindWhat (http://www.findwhat.com) Enhance Interactive (http://www.enhance.com) GoClick (http://www.goclick.com) 7Search (http://www.7search.com) Kanoodle (http://www.kanoodle.com) ePilot (http://www.ePilot.com) Search123 (http://www.search123.com) SearchFeed Interactive (http://www.searchfeed.com) eSpotting (http://www.espotting.com) Xuppa (http://www.xuppa.com)

There are only 2 ways to get traffic to your website: 1) Buy it. 2) Borrow it.

In part 2 of this series, we'll continue our thoughts on "(1) Buy it" - traffic that is.