The MAYA stage comes into play to a greater degree when a designer chooses to use high-tech bells and whistles in an e-commerce web site. True, animation does enhance appearance of a site, but if it results in a dramatic departure from accepted norm customer may be entertained, but lose interest in buying anything. If customer has to reprogram their brain to use your site, you?ve done something wrong.

Demographics play a large role in where MAYA stage lies. If products sold on your site appeal to an older generation, you probably should not try to push envelope. A mature individual generally knows what they want to accomplish and doesn?t want to be bothered learning a new way to accomplish it.

Teenagers and Generation X?ers are more accepting. The MAYA stage is set very high for them. Feel free to experiment, but be willing to scale back if your sales are too low.

The MAYA stage will also be different according to geography. Something that is acceptable in New York City may not work in Chattahoochee, Florida. Know your demographics well.

As a designer you have ability to push bounds of design and influence way people think. You must be aware of MAYA stage limits however. Not understanding where limits are could mean failure of your e-commerce web site. A clear understanding can mean success!

When equipment is painted green in an industrial environment, illusion of safety and normalcy is fostered. People in this unnatural environment tend to have sense that things around them are clean and that their personal health is not at risk.

The psychological impact of color green can be applied to advertising, corporate identity, and electronic media.

At time of this writing, vast majority of industrial Web sites are designed in shades of gray, blue, and brown. This is partly due to fact that featured products are also those colors. Industrial manufacturers trying to boost their revenue through Internet sales and marketing may find that implementing green in their Web sites could be helpful.

If your potential e-business customer is sitting in an an unnatural environment, whether an office cubicle or on an assembly line, give them something soothing to look at. Why not use some green in your design?