If you are looking for software, you can find a variety of solutions by going to somewhere like download.com, and searching for 'send email'.

You can also install some software onto your own web site, which can give you more control but also gives you all responsibility for maintenance of software/script if things go wrong.

However, I personally have a preference for using a third-party web-based service when sending out my newsletter. For one, it means my broadcasts are not reliant on my own Internet connection or PC, and it also let's someone else take care of delivering my messages to several thousand recipients.

There are literally hundreds of third-party web-based services available, all varying widely in quality and ease of use, and suiting different budgets and email requirements. One of best ways to do your research on this is to check out your competitors or your favourite newsletters and ezines, and, if they send out HTML email, find out what service they use. Often unsubscribe link, that should be at bottom of their messages, will point towards relevant web site.

(HINT: By signing up to my own newsletter at http:/ akanomi.com/newsletter, you will be able to find out which service I personally use.)

Finally, and importantly, should you send out HTML email? It entirely depends on preferences of your own list. But, in general, look towards big business. Most big businesses tend to send out HTML email, and there's only going to be one main reason for that - response rates. But you do need to ensure that your HTML email is professional, easy to read, and has an attractive layout.

7.Prepare an ample supply of brochures, flyers and business cards.

Also get your “elevator” speech ready. Many people only visit for a minute or two and you need to be able to describe what you do and sell, or particular product you’re promoting, very rapidly.

8.Decide your goals.

Just to experience your first trade show and learn from it? Capture names and addresses? Close 3 sales? Just meeting people?

9.Have some way to capture names, addresses and emails.

Most of literature people pick up at booths (or anywhere else) is discarded shortly thereafter. You can have a giveaway where they drop their business card in a fish bowl, or a sign-up sheet for a free gift.

10.After show, do your follow-up.

Make phone calls, get names on your subscription list. Analyze whether results were worth time and money spent on trade show, keeping in mind residual effects from exposure.