The irony is, more than ever, this market could benefit greatly from what Internet can deliver… more customers, less expensively. So how can those of us who carry daily ‘torch’ of how-and-why-web-based-marketing-works - help?

Local business owners need to be re-wired on what Internet can do for them. They need to consider new statistics, new insights and new capabilities. For instance:

· 48 million adults in U.S. went online looking for local business information in last year. (How many found a competitor?) · It’s now possible to target consumers by city, even down to zip code – areas local business people KNOW they get a majority of their business from. · They need to learn why many web sites don’t have a chance to sell anything, and how they can change this problem quickly. · They need to learn who is most likely to buy from local web sites, (and why this usually surprises local business owner.) · They need to learn proven formulas for building local customer relationships that lead to sales. · They need to understand why local, web-based marketing can increase profits, lower expenses and increase their customer base.

Specific facts and strategies are much more accessible today. More and more local businesses ARE seeing benefits from web-based efforts - these aren’t just theories anymore. Still, majority have only outdated or partial knowledge of how they can drive new customers to their business using web-based tactics.

Like all technology-driven trends, there will be those who adapt early and those who will adapt later. THAT choice is now staring local business owner in eye, whether they recognize it or not.

Recently published reports predict that local online spending will reach $50 billion by 2006. The exact amount remains to be seen, but local business owner CAN be sure, it WILL grow, and they need to be thinking about local competitor who might do it sooner and better.

3. Provide a free daily horoscope for each sign. Word each horoscope to tempt visitor to register to receive more detail.

"A great opportunity will make itself available to you, but a person presenting that opportunity may not be entirely truthful with you. Please login for complete details."

4. Provide several levels of access. To login requires a small membership fee. For a higher fee, provide access to a comprehensive analysis. For an even higher fee, provide personal consultation by email. For an even higher fee, provide telephone consultation.

Important Points

- Before you get started on your astrology web site, train yourself. Read a few good books on astrology. Visit some astrology web sites.

- On front page of your Web site place a link to a disclaimer that includes: "Any predictions of future events are NOT guaranteed, they are meant only as possibilities."

- A person seeking guidance from astrology is actually looking for consolation and reassurance in their life. Regardless of what your astrological charts predict for individual, communicate it in a reassuring and encouraging way.

If you are creative, can write, and like people, than you can provide valuable astrological guidance to people who are willing to pay to know future. My horoscope for you is this - your future profit is in stars. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com ----------------------------------------------------------