The Listing Agent's Role in selling your California homeWritten by Phyllis Harb
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Open Houses An open house can be also be helpful, but not for reasons most homeowners think. Just like with advertising, most visitors rarely buy house they come to look at. They usually do not even know price of your home when they stop by– they probably just followed an "Open House" sign to your door. Often, exterior of home appealed to them, because home is over their budget. An open house reminds your neighbors that your home is for sale, and offers them an opportunity to "take a look." Hopefully your neighbors will tell friends or family members about your house, creating "word of mouth" advertising. However, there are other reasons for conducting open houses, too. Listing agents who "farm" a particular neighborhood use them as an opportunity to meet with other local homeowners who will someday be selling their home. Most of us, Agents hope to also list your neighbor’s homes in now or in future. Advertising to Realtors Realtors are typically more comfortable showing clients homes that they are familiar with. The Broker’s Open House is a very effective means to quickly get a large number of Realtors into your front door. These realtors are hopefully working with prequalified buyers that are looking to buy a home similar to yours. To maximize attendance, veteran Listing Agents might provide refreshments or a raffle of some sort. Property Brochure Distribution is another way that your Listing Agent may be marketing your home to other Realtors. These services hand deliver your property brochure to each individual agent in a specific geographic area. Other top Realtors employ an Internet program to email listing cards to top local selling agents in your community. Because Realtors are ones with “buyer pool”, It is much more productive and beneficial when your listing agent directs most of his or her marketing efforts toward other agents. It is an easy mistake to measure your agent’s effectiveness solely by counting number of newspaper and magazine ads featuring your property. "Behind scenes" marketing is most effective and most difficult for seller to measure.
Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ www.RealtorHarb.com & may also be contacted at 818 790-7325.
| | When in Doubt California home sellers should make a complete disclosureWritten by Phyllis Harb
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Based on results of buyer’s inspections and investigations, buyers have contractual right to request, within stipulated time frame, that you, as seller, agree to correct certain deficiencies. As seller, you may agree or refuse to repair these items. Depending on severity of defects, buyer’s request is often successfully negotiated by agents involved. The Termite Inspection The structural pest control (termite) inspection is conducted by a state licensed inspector. In addition to actual termite damage, report will indicate any type of wood destroying organisms that may be present, including fungi (sometimes called "dry rot"), which generally results from excessive moisture. Typically seller pays for work that deals with current infestation (Section I). If desired, buyer typically pays for work considered to be preventative (Section II). Customarily, section I termite clearance is provided by seller prior to close of escrow and property will be certified to be free of active infestation.
Phyllis Harb, a California native is a Realtor/Marketing Specialist at RE/Max Tri City in La Canada, California. RE/MAX Tri-City offers additional offices in La Crescenta, Glendale, Los Feliz and Pasadena. Harb has been assisting Los Angeles County home sellers and buyers since 1989 and additionally offers over 10 years experience in real estate lending. Harb has an award winning web site @ www.RealtorHarb.com & may also be contacted at 818 790-7325.
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