The Life and Times of a Grizzly Ad!

Written by William /"Wild Bill/" Montgomery

Continued from page 1

or 3) They have absolutely no opinion at all. These arerepparttar most important readers. The others have already opted to continue or abort. These people remember you but you have not drawn a strong enough opinion to pull them throughrepparttar 101150 third stage. This requires you to re-assess your ad. You "ARE" catching their attention, but you have not gained their complete interest. Go back. See what catches their attention and what comes off asrepparttar 101151 weak link of your message. Try again.

Now (assuming they reacted positively) your reader is inrepparttar 101152 last stage ofrepparttar 101153 process. They are required to take action. Yes, I'll go with your product. No, I don't think so at this time.

"This Time".

For Web Site owners; If at all possible, leave two major impressions with your now potential buyer when they reach your page(s). First, make it clear that if they go with you today, there is an extra incentive to do so. Secondly, if they can't decide today, make it clear that you want to see them again. That's called "Invitation and Follow-Up". Just a note torepparttar 101154 wise. Make these impressions (Incentive & Invitation) apart from one another, not together.

Your potential customer now decides to take that final step of action. It all come down to this:

1) They buy your product, try your product, or ask for more information. But no matter what, your potential customer is now a legitimate sale or lead.

2) They have now decided against you. Website owners, don't forget about that second impression (Invitation & Follow-Up). Not now doesn't always mean forever.

Best of Luck

William "Wild Bill" Montgomery Join our Sizzlin' HOT Ezine - The InfoZone Weekly Report Get Hot Tips & Hot Links. Great Guest Articles. Direct Links To The Latest Article Submissions In Our Database! To Subscribe visit or send email to with subscribe in body of message.

Advertising Is Dead! Viva le SEO!

Written by Mike Banks Valentine

Continued from page 1

Television? The word is half Greek and half Latin. No good will come of this device. C P Scott, 1936

Television won't last because people will get tired of staring at a plywood box every night. Darryl Zanuck, 20th Century Fox co-founder, 1946

But TV finally fell to advertising and is now fully one-third ads and very little content, except for product placement and sponsored content.

But because advertising ruled our lives whenrepparttar internet was launched in 1995, we just naturally assumed that advertising would rule online as well. But we got it wrong. I spend hours online daily and do all I can to ignorerepparttar 101149 flashing, blinking banners and skyscraper ads and sponsored links glaring fromrepparttar 101150 top, bottom and now edges, ofrepparttar 101151 screen in front of me.

How do people behave online? Simple, they search. They search for things they have an interest in. They bookmark favorites. Most don't know why they getrepparttar 101152 results they do when searching.

It's becauserepparttar 101153 top ranking sites in search results are very specifically designed by people who know how to gain those top rankings inrepparttar 101154 search engines. Why on earth would anyone spend good money on advertising when most web surfers seek to avoid advertising and even buy software meant to block advertising from their web pages? Why on earth don't more businesses see that search engine positioning isrepparttar 101155 number one solution to visibility and success online?

Here comes another funeral march. They probably bought Super Bowl ads and have banners flashing all over my favorite web site. Oh and look! They have banner ads onrepparttar 101156 hearse! I guess they didn't want to wasterepparttar 101157 eyeballs attendingrepparttar 101158 funeral. At least they aren't animated banners. Have a little respect!

Well, I'm going to usurprepparttar 101159 job ofrepparttar 101160 Captain ofrepparttar 101161 Kings' bodygaurd and announce that "Advertising is Dead!" "Le ROI est mort!" (Return On Investment) "Long live Search Engine Positioning!" Viva le ROI! Viva le SEO!

Mike Valentine does Search Engine Placement for the Small Business WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet

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