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What's other 90 per cent? Marketing!
My own affiliate program gives 50% commissions, and I wouldn't dream of offering less. After all, who makes sale - me or affiliate?
It may be disappointing to see 50% of your sale price going to your affiliates. But it's worth remembering this: without your affiliate, that sale simply wouldn't have occurred.
Of course, there are many other factors involved in building a successful affiliate program, but this is first and most important: make your affiliates your equal partners, because they'll be doing 90% of work.
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. His popular eBook, Ezine Writer! (now in its 3rd Edition), has become the classic guide on how to write for the Internet.