Another important feature of Permission Marketing is that there are different levels of permission. Permission levels range from spam (no permission) to intravenous (sending products out to customers without him ordering them). As people give you their names and emails you start at permission scale (just above spam). Your main task is to use your communications and services to move people up permission scale. While you will never likely get permission to just show and do magic shows uninvited (intravenous), you can build a base of trusting and loyal customers.

Gaining Permission With Your Website

Your website will impact your ability to gain permission from visitors. Two general considerations are content and design. If you have not taken free Master Course on Selling Services, I strongly encourage you to do so. The course covers topics of contents and design in more detail. You will find material that you can use on your website right now.

People searching web are looking for good information. They will trust and reward those who give them information they seek. Many will give you permission to contact them again. This opens door to build trust and gain a loyal customer. What kinds of content should site provide? The simple answer is whatever person is looking for.

Let's assume a mother finds your website considering possibility of hiring a magician for her daughter's next birthday party. She doesn't care that you do gospel illusion shows or trade shows. In fact she might be put off by it. If this magician does all of these other things, how important is my daughter's birthday party going to be? You must view your content from visitor's perspective.

Provide content that she can use. For example, you can provide a general guide to hosting a magical birthday party. Let her know if she signs up with her name and email you will send her a detailed step by step guide to hosting perfect magical birthday party. You could also put magic birthday party invitations on your site personalized to your magic show, but with space for it to be individualized to child and her birthday party.

With relevant and useful content you will begin to build trust. You will get her to give you her name and email. You provide even better content and increase her trust. You can contact her about how your magic show will make her daughter's birthday party one to be remembered always. The key to providing content is to over-deliver on person's expectations. Remember this:

The design of your site is also important. Your site must be easily navigated. You want visitors to find information they are seeking quickly and easily. Graphics add to site but can become clutter if you are not careful. It should have a clean look. Don't be afraid to use a plain white background. It looks good and text can be easily read. I would avoid reverse colors for text. Light text on dark background can strain eyes if there is much material there.

An example of this approach is Learn-Great-MagicTricks.com. This new site is still growing. It is clean looking. Information is easily found. The content is useful for people learning to do magic. Within one month, site was listed in most search engines, had decent rankings, was getting newsletter subscriptions, and most importantly site was earning money. The point is that this advice works and I use it myself.

Copyright © 2005 J.L. Siefers, All rights reserved.

J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks.

Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com

This way, technique of four pillars of destiny allows its users to learn information about different aspects of his life. By properly applying and following this method, a person can know more about his relationships with parents, superiors, children, spouse, siblings, friends, and every other kind of bonds. It can also let him learn more about his career and guide him about how to succeed in his professional life. It also allows us to know which is an ideal moment for us to do something or which of our skills should we pay more attention to.

A very important aspect of four pillars of destiny is that it also allows us to learn more about our health and how to improve it. It can give us information regarding which of our organs are most vulnerable to become ill and to which we should pay special attention and have medical revisions more often than we do with others.