Continued from page 1
There are several ways to solve this problem. But first you must understand that as
process of site development is rather complicated, it usually requires a team consisting of a project manager, designer, coder, and programmer. And you need only go to any one of them to begin your project. The only thing that may hamper you is budget, as it usually costs $1000-$3000 to develop a really good website.
Very often money becomes a real problem for newbies to online business, as their budgets are not equal to cost of website development. They should pay for not only hosting but also domain registration, an advertising campaign, etc. But this not a dead-end situation; there's a solution that a newbie can afford - website templates. A ready-made design is only thing you need. Simply convert it into your website by filling in content. Though you may assume that using a website template will dilute your brand to nothing, as you won't be only one with this template, it is not case. The number of downloads, which is usually displayed on a website templates provider's site, is not real number of sites which have been built on template.
How can it be so? Do website templates providers knowingly lower number of downloads to stimulate purchases? The answer is no, as reliable providers regularly update databases with new templates. The problem is, moment you put your site online is moment it can be ripped off by anybody! Besides, largest templates providers, such as Template Monster, Cool Home Pages, OSWD and others, constantly suffer from piracy.
Therefore, unique design is virtually impossible because anything can be copied or stolen and used with slight alterations. Even custom web design is not safe from intellectual parasitism and predation.
Which is preferable? Should you choose a Web Design Company or use ready-made templates? It's up to you to decide, though using templates is not as frightful as it is considered to be. It greatly saves your money. Remember that Unique Design is not synonym for Unique Brand.
To stand out from your competitors, you should obey 3U rule, which will deliver you best and cheapest advertising - word of mouth advertising.
