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The first step is to review your product or service. Pages should be created providing explanations for most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, site should be significantly bigger and, thus, more attractive to search engines.
The next step is to review results of keyword research for your primary pages. Looking down list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, figures will continue to rise.
Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as number of replies reflects amount of interest in topic. To find relevant forums, simply search for “forum + subject” on any search engine.
Google, Yahoo and MSN frequently change algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about only method to smoothly ride these fluctuations. After all, content is king.
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.