#3 - IS THERE A FREE TRIAL DOWNLOAD?

Look for a free trial download of one or two chapters from ebook. This is a very good sign of author's confidence in product and your opportunity to get a glimpse of what you'll be getting with full "paid-for" version.

Always use this option if available. You can tell a lot about ebook and quality of content by reading a single chapter. A free trial download generally comes with a table-of-contents, too. Here you'll get an idea if ebook is going to deliver MORE or LESS than what you expect for price.

#4 - WATCH FOR THOSE "USE-IT-FOR-A-FULL-YEAR" GUARANTEES

Contrary to what you might believe, a LONG guarantee period usually signals lower quality.

Think about it. Do you remember what you purchased a year ago? This type of guarantee can lull you out of a sense of urgency to evaluate your purchase. The author is likely hoping you will "download-it-and-forget-it".

I have much more confidence in my ebook purchases when there is a simple 30 day "no questions asked" money back guarantee. It signals to me that author is confident that I will be a satisfied customer.

#5 - "YOU GET WHAT YOU PAY FOR" DOESN'T ALWAYS APPLY

Ebooks literally cost next to nothing to produce and deliver. Therefore, prices of digital products are determined strictly from perceived value. And perceived value is directly related to good (or bad) sales copy.

Do a little research on author. Many times you will find that content of author's newest ebook is no more than a collection of articles posted for FREE at his web site only re-written in a little more detail.

Think twice before you shell out $97.00 plus for an ebook. With current ebook craze you RARELY get what you pay for.

#6 - ALWAYS, ALWAYS, ALWAYS DEMAND VALUE

Is there a "no questions asked" money back guarantee? If there is, and you DON'T find a value that meets or exceeds price you paid, USE IT!

Unfortunately, this "make-a-quick-buck" craze gives a black-eye to quality-conscious ebook publishers and their affiliate programs. By demanding quality we may eventually see an end to current tide of low value ebooks.

3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and audience. Use sound bites to grab attention. _Write, Finish, and Publish your eBook Fast to Pull Online Sales_ shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.

Include a sound bite headline that grabs attention such as "It will do more for you than instant cappuccino." You may also want to compare your book to a successful one such as "This book is Fast Lane of Dan Poynter's Books."

4. Write your sales letter before you write your book. This important sales tool gives benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you, author. If your potential buyer likes it, they will buy on spot.

5. Write your eBook's introduction. Include problem your audience has, why you wrote book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as expert, products sell easily online, buyers are more targeted and hence you create more profit.

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them same chapter and table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online.

Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing a compelling, understandable, and enjoyable book that millions of Online buyers will want.