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#3 - IS THERE A FREE TRIAL DOWNLOAD?
Look for a free trial download of one or two chapters from ebook. This is a very good sign of author's confidence in product and your opportunity to get a glimpse of what you'll be getting with full "paid-for" version.
Always use this option if available. You can tell a lot about ebook and quality of content by reading a single chapter. A free trial download generally comes with a table-of-contents, too. Here you'll get an idea if ebook is going to deliver MORE or LESS than what you expect for price.
#4 - WATCH FOR THOSE "USE-IT-FOR-A-FULL-YEAR" GUARANTEES
Contrary to what you might believe, a LONG guarantee period usually signals lower quality.
Think about it. Do you remember what you purchased a year ago? This type of guarantee can lull you out of a sense of urgency to evaluate your purchase. The author is likely hoping you will "download-it-and-forget-it".
I have much more confidence in my ebook purchases when there is a simple 30 day "no questions asked" money back guarantee. It signals to me that author is confident that I will be a satisfied customer.
#5 - "YOU GET WHAT YOU PAY FOR" DOESN'T ALWAYS APPLY
Ebooks literally cost next to nothing to produce and deliver. Therefore, prices of digital products are determined strictly from perceived value. And perceived value is directly related to good (or bad) sales copy.
Do a little research on author. Many times you will find that content of author's newest ebook is no more than a collection of articles posted for FREE at his web site only re-written in a little more detail.
Think twice before you shell out $97.00 plus for an ebook. With current ebook craze you RARELY get what you pay for.
#6 - ALWAYS, ALWAYS, ALWAYS DEMAND VALUE
Is there a "no questions asked" money back guarantee? If there is, and you DON'T find a value that meets or exceeds price you paid, USE IT!
Unfortunately, this "make-a-quick-buck" craze gives a black-eye to quality-conscious ebook publishers and their affiliate programs. By demanding quality we may eventually see an end to current tide of low value ebooks.
Darrell Finkeldei is the publisher of "The Start Advisor". This exceptional newsletter delivers helpful "hands-on-how-to" specifically for e-business starters. Stuff you won't find in other ezines. Subscribe at: http://www.netprofits4beginners.com/