e-Mail: Make answering your e-mail a priority! e-Mail to Internet business is like telephone to traditional business...it is lifeline!

Answer all inquiries within 12-24 hours. Be as helpful and as personable as possible, remember you are building relationships and even though your customer doesn't actually see you, they see and hear you in your responses to their e-mails.

You determine what they "see". Do they see "friendly, enthusiastic and confident" or do they see "distant, mechanical and cold"?

Information: As stated above, information is hottest product on Internet! Information comes in a variety of ways, but two specific ways come to mind. Writing articles and offering quality information products and e-books.

Writing articles is most powerful form of advertising and is by far best business-building resource on Internet! You share your knowledge, experience and expertise and in return you receive ...free publicity!

In addition to establishing you as an "expert" in your field, writing articles gives you author status which offers other opportunities and benefits within itself....free!

Information products and content is another excellent way to establish your business. Look for information products that offer benefits to your buyers such as "how-to" products.

e-Books on how to build a web site, start an ezine, increase traffic, write articles, market their business or how to create their own information products.

Networking (building relationships): There are many things you will do along way to building your business in "Information Age", but few will have impact on your business as that of building relationships (networking).

Because of automated and virtual world of Internet you must build relationships with your viewer/customers. They want contact and contact builds relationships and relationships builds customers...repeat customers!

No matter how good your product is, your customer will rate quality of your services based on... how you treated them, how you handled their order, how you resolved their problem and what benefits they received as a result of doing business with you!

In summary Internet, depending on how you look at it, is greatest business invention since sliced bread.

But how you present your business, your services and yourself is what builds your reputation and establishes you as reliable and trustworthy. Two of main ingredients needed in..... The Information Age and Making Money!

See how it works?

And “see” is central point. Make your mind map with illustrations or pictures for maximum impact. For instance if your want to increase your profits by 15% this year, put a graph on there, showing a 15% increase.

If you want to return to your ideal weight, put in a picture of you when you were at your ideal weight or some other inspiring, positive and motivational picture.

DOES THIS WORK?

Ed Borasky, of Borasky Research, is a coach who works with neuro-linguistic programming and mind mapping. He’s seen results with clients, and is so convinced of results, he’s set up his website like a mind map. Want to see what mind mapping looks like? Go here. http://www.borasky-research.net.

Ed uses mind mapping for taking notes in meetings, documenting software, designing Neuro-Semantics training manuals and in managing his coaching processes. Ed says, “Since I started using mind mapping, my productivity has nearly doubled!” He now coaches others on how to use this process.

I use it myself and have had great results. Most recently I was thrown a curve – I was supposed to give a presentation, and two days before, topic was changed to something I’d never spoken on before. I wanted it to be interactive, playing off comments from seminar participants, and, if you’ve even done this, you know it doesn’t organize itself linearly. Drawing a mind map was perfect solution. I put topic “Stress Management” in center, and then points to be covered radiating out like spokes from a wheel: “Causes,” “Remedies,” “Latest Research Findings,” “Attentional Deficit Bandwidth,” etc. This let me see what I wanted to cover, without having to control way it was presented, or in what order. Then I could start out seminar not by a lecture, adhering to a strict outline, but by asking participants what they had come to learn, and moving forward from there, keeping in mind major points I wanted to make. This avoided constraints of an outline, which isn’t helpful in an interactive presentation.

I’d been deliberating for hours about presentation, and I did mind map in 5 minutes.

You’ll find if you can’t seem to get something organized in your mind, it probably needs mind map formula, and you’ll probably agree with me and Ed Borasky – you’ll wonder how you go along without it.

Give it a try to get yourself organized for New Year and increase your profitability. After all, point is to ‘get’ ideas and then take action, not to spend hours outlining and making an unhelpful list you do nothing about. There’s something about mind map that’s energizing.

For greater profitability and success, learn more about mind mapping and NLP from Coach Ed Borasky. http://www.borasky-research.net. To subscribe to his free ezine, “Borasky Research Journal,” mailto:znmeb@borasky-research.net