The Importance of Email - Part 1

Written by Kenneth Carr

Continued from page 1

When you send emails, you also want to consider back-end sales. That is, presenting another sales opportunity for a different product. As we both know, it is easier to sell to an existing customer than trying to get a new one. Since you have already paidrepparttar price to acquire this customer, make them offers for other products that they can’t refuse. Be sure not to overdo it though. Time your emails and offers properly and you can get up to a 50% response rate from your existing customers.

So keep in contact with your customers and prospects. Use auto responders (go to for more info) to manage your email replies in a timely manner, and to ensure follow-up is completed. This way you can send one set of emails to customers and another to prospects.

In our next issue we will talk about why you want to send out “Dear John” letters!

******************************************************* Aboutrepparttar 109583 Author

Kenneth Carr isrepparttar 109584 author of “Marketing Today – Results Tomorrow” He has over 19 years of marketing and IT experience & has helped both small businesses and Fortune 1000 businesses with their web presence. Visit his site at or email him at to see how he can assist you. *******************************************************

Kenneth Carr is the author of “Marketing Today – Results Tomorrow” He has over 19 years of marketing and IT experience & has helped both small businesses and Fortune 1000 businesses with their web presence. Visit his site at or email him at to see how he can assist you.

Website Promotion With Email Marketing

Written by Jean Lam

Continued from page 1

(2) Free Report

Another kind of opt-in list involvesrepparttar offer of a free report, or series of reports. However, be careful with this!

By offering a free report, you are restrictingrepparttar 109582 number of times you can mail to your list, it's not a good idea to capture repparttar 109583 names and then bombard them with a continual stream of sales material when they were only expecting one or two reports.

This would be considered spamming! If you offer a free report, it should contain "real" information and a reason for them to visit your website again.

(3) Free eZine/Newsletter - A great way to build an opt-in list is by offering a free subscription to an electronic newsletter or ezine.

Newsletters are a really good way of regularly reminding your subscribers about your website and products. By writing a newsletter that contains copy which is both informative and compelling, you draw subscribers back to your website again and again!

Having an ezine/Newsletter is one ofrepparttar 109584 best ways to build credibility and rapport with your readers and customers. If you understandrepparttar 109585 value of a "Lifetime Customer", then you know exactly how powerful an ezine or newsletter can be!

So now that you know how to get your opt-in mailing list, it's time that you learn how to run your email promotions effectively when you do it.

Below are 6 tips to consider for successful email marketing:

(1) Perhapsrepparttar 109586 most critical step in guaranteeingrepparttar 109587 success of your e-mail promotions is that you e-mail a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. You'll be wasting your time and energy if you don't.

(2) Personalize each and every email. A phrase like "Dear John" will have more impact than just "Dear customer". For that person assumes you know him. (3) Write benefit-oriented subject lines or you can ask a question or trigger curiosity.. Subject lines are very critical in ensuring whether your email gets opened or not.

(4) Make it easy to read. Check grammatical errors and proof read everything. Keep paragraphs short, between 4-6 lines.

(5) Giverepparttar 109588 opportunity for your readers to opt-out of your mailing list. Atrepparttar 109589 end of all e-mail you send, it's extremely important that you give peoplerepparttar 109590 opportunity to opt-out or be removed from your e-mail database. This is really, really important!

(6) Test your email promotions. Before sending your e-mail to your entire list, take an extra 15 minutes to test how it looks in a variety of e-mail clients like hotmail, yahoo, outlook express, eudora etc...

Email marketing is an excellent way to increaserepparttar 109591 exposure of your website and advertise any special offers that are currently available through your website. Executed well, a targeted email campaign can have a dramatic influence on your traffic, acquisition of visitors and traffic behavior.

© 2003 by Jean Lam

Jean Lam publishes the Zine Guru newsletter. To subscribe, for cutting edge internet marketing tips, tricks, techniques and secrets and receive a FREE valuable ebook. Check out also his internet marketing resource site at

    <Back to Page 1 © 2005
Terms of Use