Why write and distribute articles in first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of same name). I found articles I had published showing up on several websites. What made this even better was that a number of places where I found articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing article to get. Free traffic, advertising and promotion for a few minutes work.

A final note. Make sure articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articles, and you will become known as an expert.

You can be found by more eBay users by being as descriptive as possible in Item Description and by using as many keywords as possible that describe your item and industry within Item Title.

Not all eBay users search through eBay Stores for products, so I use a combination of eBay auctions in a bidding format and my Buy It Now eBay Store inventory so that my products are easy to find no matter how someone is searching on eBay. I also include my email address and toll free number in all of my Item Descriptions and on my eBay Store Front so that eBay users can contact us directly.