"Your Health Depends On This Information!" "Stop Letting Others Cheat You Out Of Income!" "This New Vitamin Will Add Years To Life"

I even saw a headline recently that read: "Don't Open This!" (...of course, I admittedly did!)

The point is, try to get readers focused on a quick benefit. Grab their attention. If you can't do it in initial heading, try a sub-heading.

In example above, "Don't Open This!"...the sub-heading read, "Just another example of a sales heading that increases profits"

Notice that sub-heading spoke only about benefits of initial heading...and it was emotional.

Remember, heading is only a part of overall sales letter. You need to incorporate all of parts to be successful. To learn more about all of parts of an effective sales copy, visit my website at: http://www.websuccess-online.com

To Your Success, Randall Helling

PS: As promised, here is a link to several individuals promoting sales writing techniques that I highly recommend: http://www.websuccess-online.com/_salescopy.htm

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Article by Randall Helling of Helling Enterprises.  Visit us at http://www.websuccess-online.com for FREE "hands-on" & "how-to" online business success strategies. Featuring internet marketing assistance, software, manuals, web services and much, much more.

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Next, I’d want to see a tell-all tag line (USP – unique selling position). Something that sets this realtor apart from others. Something that tells me - as a prospect - that I need *this* guy to sell my house… not any of other 6,000 realtors in my area.

Lastly, I’d work in smaller photo, and name of realty company. Both are needed, but they don’t need to be as large as they were.

When you create any piece of advertising, you have to keep end results in mind. What do you want to happen once a prospect sees your ad? In this case, realtor wanted people to call him. Therefore, contact information simply has to be prominent.

People driving past a billboard *may* have a total of 3 seconds of viewing time. Since this billboard was near a stoplight (great choice of location by way), those who were stopped had a few more seconds, maybe even a minute, of viewing time, IF they noticed billboard. (They may have been looking in rearview mirror and yelling at their kids!) That means focus has to be crystal clear.

When you create advertising pieces, be sure to keep your focus in mind. What do you want to accomplish with this ad? If every aspect does not lend itself in some way to getting prospects to respond way you need them to, consider reworking your ad.

Whether it’s billboards, postcards, Web sites, newspapers, magazines, or brochures — keep your focus in check. Making it easy for customer to buy will bring you maximum results.

Copy not getting results? Let Karon write targeted, persuasive copy for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.