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"Your Health Depends On This Information!" "Stop Letting Others Cheat You Out Of Income!" "This New Vitamin Will Add Years To Life"
I even saw a headline recently that read: "Don't Open This!" (...of course, I admittedly did!)
The point is, try to get readers focused on a quick benefit. Grab their attention. If you can't do it in initial heading, try a sub-heading.
In example above, "Don't Open This!"...the sub-heading read, "Just another example of a sales heading that increases profits"
Notice that sub-heading spoke only about benefits of initial heading...and it was emotional.
Remember, heading is only a part of overall sales letter. You need to incorporate all of parts to be successful. To learn more about all of parts of an effective sales copy, visit my website at: http://www.websuccess-online.com
To Your Success, Randall Helling
PS: As promised, here is a link to several individuals promoting sales writing techniques that I highly recommend: http://www.websuccess-online.com/_salescopy.htm
Article by Randall Helling of Helling Enterprises. Visit us at http://www.websuccess-online.com for FREE "hands-on" & "how-to" online business success strategies. Featuring internet marketing assistance, software, manuals, web services and much, much more.
Entrepreneur Randall Helling started his online business on a shoestring budget after nearly losing everything. Today, he lives comfortably teaching others how to spin serious profits from the web, right from the comfort of their own homes.