Repetition isn't new, of course. P.T. Barnum, maybe best marketing mind world has ever seen, used this concept back in late 1800s. One of his ads had one line repeatedly saying....

TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES

You can't help but take a quick look at Barnum's ad and know he has TWO LIVING WHALES on display.

Advertising man and author Kenneth Goode, in his 1932 book, "Advertising," wrote--

"As a matter of fact, greatest of all advertising tricks is that of persistently pounding away at same suggestion while still keeping appearance of freshness of idea."

And Walter Honek, a mail-order genius who wrote 1994 book, "My Amazing Discovery," said:

"Do not hesitate to repeat key words and phrases. Repeat them as often as necessary."

Repetition is hypnotic. It's what good hypnotists use to install their suggestions in your mind. Their repeatedly saying "You are getting sleepy...." is said because, heard enough times, you WILL get sleepy.

The same thing can happen in your writing. Consciously choose to repeat your main points. Don't be afraid to re-say something. The more you repeat your basic offer or basic reasons to buy, more you will influence reader's unconscious mind.

Repetition is hypnotic.

Repetition is hypnotic.

Repetition is hypnotic.

Just ask Robin Williams.

Or my girlfriend.

One other neat thing about this is that you can have banners rotate on as many pages as you want and you only need to set script up once on your site. We have it on about 20 pages of our site. All it takes is to put that one short line of code on html page you want banners to appear on. The more pages you have it on, more exposure you get. If someone surfs six pages of your site and your happen to have banner script on those pages, there is a good chance they will see six different banners.

So where do you get it? While there are a number of scripts available both for free and for a fee, we got ours for free from Cliff's Perl Scripts site. Just go to his site at: http://www.shavenferret.com/scripts and look for "Cliff's Banner Rotator Version 2.51". There was a link to it right on first page last time we were there. Then just download files (there's only 3 small ones), follow easy directions and upload it to your site.

It is a great way to get exposure for multiple activities that you might be involved in. You can put 2, 5, 8 or 12 like we have. You could even put different banners from same program (we have two from same program in rotation). Be creative! You could even sell space on a rotating script! Take a look at it and see if you might be able to use it to your advantage and create a more economical use of your web real estate.