The Human Side of Ad Tracking: How to Use Emails to Connect With Your Customers and Find Out Why They Really Bought

Written by Jeff Mulligan


Continued from page 1

* My ad onrepparttar ClickBank web site is working - keep it going.

* I have a lot of beginners who don't have a web site of their own. I should continue to highlight this feature.

* People likerepparttar 147093 fact that there is a built-in autoresponder that puts their affiliate links on allrepparttar 147094 messages that go out. It means they get multiple chances to sell. Perhaps I should promote this more.

* My eBook and eCourse, 10 Powerful Ways CBmall Makes You Money, is working.

* Look atrepparttar 147095 last message. This is evidence of how important follow-up is. This person waited 3 months before she felt comfortable ordering.

* My guarantee is very important.

While I can only show you a small sample here, there are many more that echo these thoughts. Put them together in your head and you can see clear trends about what features come up most frequently. For me, ease of use,repparttar 147096 ClickBank affiliation andrepparttar 147097 personalized autoresponders arerepparttar 147098 most common reasons people buy. I have adjustedrepparttar 147099 sales copy to highlight these features.

What will you find out?

Note for ClickBank affiliates: If you use ClickBank, you know that you getrepparttar 147100 email address of your customers. You can use that to send a quick email requesting this information.

A word about timing: I have found that this works really well if you sendrepparttar 147101 email out immediately afterrepparttar 147102 purchase. Mine goes out atrepparttar 147103 same timerepparttar 147104 thank you email goes out. This way,repparttar 147105 reasons are still fresh inrepparttar 147106 customer's mind, and they are in a very cooperative mood - often quite excited from their purchase and anxious to do anything to help.

How to reply: I set up a simple macro so that I can just hit reply, activaterepparttar 147107 macro, and hit send. It just takes a few seconds. Mine just says:

“Thank you for helping out with your input. I really appreciate it. I look forward to helping you make extra money with your new CBmall.”

Thats all you need, but you should be sure to acknowledge their answers with a reply.

**** How This Helps Your Affiliate Program ****

Here's another great fringe benefit of this tactic. Often customers will specifically mentionrepparttar 147108 newsletter they were reading orrepparttar 147109 web site they were visiting that first told them about CBmall.

When they do, I will frequently copyrepparttar 147110 email and send it to that newsletter or web site owner. Since these people are my affiliates, it's a great way to show them how their CBmall promotions are working. It also shows them I am paying attention to their business.

Remember that “mind share” is important in keeping your affiliates active and promoting your products. I've garnered considerable good will through these quick little messages.

**** Summary ****

In summary, while ad tracking is vital to learn WHERE your business is coming from, an autoresponder message to find out WHY you got your business is often just as valuable. Implement this simple tactic and give yourself a better understanding of what is working for you. Use that knowledge to fine tune your site for maximum conversions.

Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies. Jeff owns CBmall, a site that provides 10 different ways for ClickBank affiliates to earn income on 1,997 ClickBank InfoProducts. http://info.cbmallmarket.com


Harness the Web to Sell Your Home

Written by Jacqui O'Brien


Continued from page 1
Take your photos Use a digital camera to take your pictures if at all possible. You can take prints and scan them but there is always a loss of quality. Photographrepparttar front of your house and allrepparttar 147073 best features,repparttar 147074 nicest rooms,repparttar 147075 best corner ofrepparttar 147076 garden,repparttar 147077 great view if you have one. Take loads. Now choose onlyrepparttar 147078 best few pictures and makerepparttar 147079 image sizes as small as possible. If your image manipulation software allows you to optimise forrepparttar 147080 web, do it, it makes a very big difference to download times. Put it all together Now put together your main webpage. Use a simple design with a pale background, dark text and go easy onrepparttar 147081 animated icons! You want people to look at your house, not be distracted by a garish design. You also want it to load fast so only putrepparttar 147082 best picture ofrepparttar 147083 front of your house on this page. Add your written details. Put extra photos on separate pages, only a few to a page. Use informative links, for example ‘Click here for pictures of our large mature garden’ is good, ‘more pictures’ won’t invite many people to look. Give them even more! There are several websites which offer maps ofrepparttar 147084 UK which you can link to. Help prospective buyers find you easily by adding this to your page. If you know a bit about technical drawing you could make your own floor plans and include them inrepparttar 147085 website – this would be a real bonus as they are still quite unusual. Finally if you are a wizard with a video camera you could have a go at making your own virtual tour. Finally, add your contact details Now include your phone number and an email address. You may want to use a free ‘disposable’ email address for this, because putting your email address onrepparttar 147086 web will tend to attract spam. Alternatively there are many websites that will produce a scrambled version of your email address which will work perfectly but cannot be read by spammers. Now all you need to do is upload your website. You can submitrepparttar 147087 website to search engines and don’t forget to includerepparttar 147088 website address (URL) with your emails, flyers, newspaper advertisements, on your ‘For Sale’ sign, and link to it from FSBO websites.

Jacqui O’Brien is the owner of A Home of my Own, the directory of UK Private Seller property websites where you can also list your own home webpage for free


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