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* My ad on ClickBank web site is working - keep it going.
* I have a lot of beginners who don't have a web site of their own. I should continue to highlight this feature.
* People like fact that there is a built-in autoresponder that puts their affiliate links on all messages that go out. It means they get multiple chances to sell. Perhaps I should promote this more.
* My eBook and eCourse, 10 Powerful Ways CBmall Makes You Money, is working.
* Look at last message. This is evidence of how important follow-up is. This person waited 3 months before she felt comfortable ordering.
* My guarantee is very important.
While I can only show you a small sample here, there are many more that echo these thoughts. Put them together in your head and you can see clear trends about what features come up most frequently. For me, ease of use, ClickBank affiliation and personalized autoresponders are most common reasons people buy. I have adjusted sales copy to highlight these features.
What will you find out?
Note for ClickBank affiliates: If you use ClickBank, you know that you get email address of your customers. You can use that to send a quick email requesting this information.
A word about timing: I have found that this works really well if you send email out immediately after purchase. Mine goes out at same time thank you email goes out. This way, reasons are still fresh in customer's mind, and they are in a very cooperative mood - often quite excited from their purchase and anxious to do anything to help.
How to reply: I set up a simple macro so that I can just hit reply, activate macro, and hit send. It just takes a few seconds. Mine just says:
“Thank you for helping out with your input. I really appreciate it. I look forward to helping you make extra money with your new CBmall.”
Thats all you need, but you should be sure to acknowledge their answers with a reply.
**** How This Helps Your Affiliate Program ****
Here's another great fringe benefit of this tactic. Often customers will specifically mention newsletter they were reading or web site they were visiting that first told them about CBmall.
When they do, I will frequently copy email and send it to that newsletter or web site owner. Since these people are my affiliates, it's a great way to show them how their CBmall promotions are working. It also shows them I am paying attention to their business.
Remember that “mind share” is important in keeping your affiliates active and promoting your products. I've garnered considerable good will through these quick little messages.
**** Summary ****
In summary, while ad tracking is vital to learn WHERE your business is coming from, an autoresponder message to find out WHY you got your business is often just as valuable. Implement this simple tactic and give yourself a better understanding of what is working for you. Use that knowledge to fine tune your site for maximum conversions.
Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies. Jeff owns CBmall, a site that provides 10 different ways for ClickBank affiliates to earn income on 1,997 ClickBank InfoProducts. http://info.cbmallmarket.com