The Human Side of Ad Tracking: How to Use Emails to Connect With Your Customers and Find Out Why They Really Bought

Written by Jeff Mulligan


Continued from page 1

* My ad onrepparttar ClickBank web site is working - keep it going.

* I have a lot of beginners who don't have a web site of their own. I should continue to highlight this feature.

* People likerepparttar 116451 fact that there is a built-in autoresponder that puts their affiliate links on allrepparttar 116452 messages that go out. It means they get multiple chances to sell. Perhaps I should promote this more.

* My eBook and eCourse, 10 Powerful Ways CBmall Makes You Money, is working.

* Look atrepparttar 116453 last message. This is evidence of how important follow-up is. This person waited 3 months before she felt comfortable ordering.

* My guarantee is very important.

While I can only show you a small sample here, there are many more that echo these thoughts. Put them together in your head and you can see clear trends about what features come up most frequently. For me, ease of use,repparttar 116454 ClickBank affiliation andrepparttar 116455 personalized autoresponders arerepparttar 116456 most common reasons people buy. I have adjustedrepparttar 116457 sales copy to highlight these features.

What will you find out?

Note for ClickBank affiliates: If you use ClickBank, you know that you getrepparttar 116458 email address of your customers. You can use that to send a quick email requesting this information.

A word about timing: I have found that this works really well if you sendrepparttar 116459 email out immediately afterrepparttar 116460 purchase. Mine goes out atrepparttar 116461 same timerepparttar 116462 thank you email goes out. This way,repparttar 116463 reasons are still fresh inrepparttar 116464 customer's mind, and they are in a very cooperative mood - often quite excited from their purchase and anxious to do anything to help.

How to reply: I set up a simple macro so that I can just hit reply, activaterepparttar 116465 macro, and hit send. It just takes a few seconds. Mine just says:

“Thank you for helping out with your input. I really appreciate it. I look forward to helping you make extra money with your new CBmall.”

Thats all you need, but you should be sure to acknowledge their answers with a reply.

**** How This Helps Your Affiliate Program ****

Here's another great fringe benefit of this tactic. Often customers will specifically mentionrepparttar 116466 newsletter they were reading orrepparttar 116467 web site they were visiting that first told them about CBmall.

When they do, I will frequently copyrepparttar 116468 email and send it to that newsletter or web site owner. Since these people are my affiliates, it's a great way to show them how their CBmall promotions are working. It also shows them I am paying attention to their business.

Remember that “mind share” is important in keeping your affiliates active and promoting your products. I've garnered considerable good will through these quick little messages.

**** Summary ****

In summary, while ad tracking is vital to learn WHERE your business is coming from, an autoresponder message to find out WHY you got your business is often just as valuable. Implement this simple tactic and give yourself a better understanding of what is working for you. Use that knowledge to fine tune your site for maximum conversions.

http://www.cbmall.com/15ways.asp?storefront=mcbbcn

Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies. Jeff owns CBmall, a site that provides 10 different ways for ClickBank affiliates to earn income on 1,997 ClickBank InfoProducts.


Five Steps To Finding A Work-At -home Job.

Written by Leslie Truex


Continued from page 1

Step Four: Submit a Quality Resume

“I want to work at home. I have a computer and can type.” Would you hire someone who sent you this? Probably not. Why? Well for one, there isn’t enough information to determine if this job applicant can dorepparttar job. And two,repparttar 116450 job applicant hasn’t put forth a great deal of effort in gettingrepparttar 116451 job. I am surprised sometimes how informal people are when trying to find a work-at-home job. This sort of note would never be sent in a traditional job search but for some reason people do it allrepparttar 116452 time in a work-at-home job search. The fact is that you must submit professional quality resumes and applications. Your written submission isrepparttar 116453 first and only chance you have to make an impression. The competition for a work-at-home job will be fierce. You need to set your submission apart fromrepparttar 116454 rest. Here are some tips:

Learn about resumes and cover letters

Submit your resume to a person.

Followrepparttar 116455 directions indicated inrepparttar 116456 job announcement.

Gear each resume torepparttar 116457 job you are applying to.

Step Five: Don’t Give Up

I believe everyone can work at home. But it’s not easy. It requires a great deal of effort and often a willingness to venture into something new. Many people give up too early or whenrepparttar 116458 effort becomes too much. If you have been looking for more than six months, you need to re-evaluate your efforts. Are you looking inrepparttar 116459 right places? Are you willing to consider a variety of jobs? Have you been submitting quality resumes and applications? Have you been working on your goal on a regular basis for six months? (Wishing to work at home for six months isn’trepparttar 116460 same as actively looking for a job for six months).

You can turn your work-at-home dream into a reality. By followingrepparttar 116461 five steps above, you can bring yourself that much closer to finding a telecommuting job.



Leslie Truex, Work-At-Home Success, Jobs At Home. Leslie Truex has telecommuted for online companies as well as offline in the areas of education and social work. She is the author of Jobs At Home: A Complete Guide to Finding or Creating a Work-At-Home Job http://hop.clickbank.net/?jahna/wahsuccess




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